Branding Joe: Choosing the Right Social Media Platform for your Business
How have you been?
As for me, I am really excited about the next step that I am planning to take in my attempt to brand myself. In my last blog, I had shared how I designed my book cover for online self-publishing. But publishing mere content is not sufficient, as you need people to check it out. Hence, now it is the time to delve into those platforms through which I can strengthen my presence. A good impression will further enhance my brand identity.
So, today, I will look for the right social media platform through which I will start my marketing campaigns.
Why is Social Media Marketing Important?
Social media marketing is really important to turbocharge your business.
This is because social media around the world has become a trending network in every individual’s life. When you take an amazing picture, the first thought that appears in your head is to share it with your network. You also go back to different timeline pictures and enrich your pleasant memories. It has become an integral part of our lives.
Social media usage statistics show that people spent an average time of 2 hours 22 minutes per day. Especially with the pandemic at its full swing, people are engaging more in social media platforms; as this space is the only gateway through which they can communicate and have a peek into the outer world.
Another strong reason is the enormous opportunity that this platform offers. Businesses can communicate with their target customers via different forums, communities, and groups, present in the different social media sites.
Having said that, I am going to be quite selective about the social media platform, which I will use for my campaigns. Mainly because I do not want to wobble while handling different platforms and mess things up.
So, I will first carefully strategize the social media campaigns and will be selective of the platform that I want to start with. After I establish my prominence in one platform I can move on to the next one.
Hence, Let’s figure out the right social media platform to start my marketing journey.
Picking the Right Social Media Platform
Currently, the enormous online arena offers us different promising interactive platforms. Among them, businesses popularly use Facebook, Instagram, Twitter, LinkedIn, and also YouTube to market their businesses and products. Now here comes the tricky part, as all the social media platforms seem promising.
To choose from them is kind of difficult. But to really understand my vehicle that will help me reach my destination, I decided to undergo a short research.
As per this statistic, Facebook is the most popular social media platform, having the maximum number of users. Moreover, I feel Facebook is a very personal platform. The users of Facebook love to share their most important life event. Whether it is a new job or meeting with an old friend, every single moment is displayed and celebrated.
On the flip-side, other social media platforms have a different role. Like Youtube, which is the second most popular platform after Facebook, is meant for anything and everything about videos. I can surely use this platform for my videos (which I plan to do in the future).
But let’s first create an influence on Facebook.
Social Media Marketing Strategy for Facebook
The first thing I will do is create a very distinct identity of myself on Facebook. I will create my business page via my personal account. Mainly because being a life coach I can win my client’s trust by showcasing a credible personal life. Hence, I have to be very mindful of what I post in my personal newsfeed.
Now let me share my overall plan about the marketing strategy I intend to do to brand myself.
I will open my business page, where I will upload my published ebook and other live videos. I have other plans as well, like conducting online events. My initial contents will be free, as my current goal is to create an influence that will attract my clients.
To get more clients, I will explore different groups on Facebook, dealing with life goals, inspirational messages, and mental wellbeing. These groups will ensure me clients who are searching for life-guidance. Hence membership and communication in these groups will give me the right exposure.
Then after having a good number of clients I will start with my YouTube channel. This will further help me post about my webinars and workshops that I plan to conduct later in my journey. Also, motivational videos go a long way.
After having a good grasp of these two platforms, I will start with Instagram, LinkedIn, and Twitter.
Designing Graphics for Social Media (Facebook)
Here comes the most exciting part!
My marketing strategies constantly allow me to explore this exciting document creation platform called DocHipo. Yes, DocHipo is my go-to place, whenever I need designs to embellish my branding efforts.
At DocHipo you will get tons of templates for any kind of documents you want to create. Whether it is a poster or a social media graphic, you will get amazing templates for almost all your creative needs. Like, I will create an attractive Facebook cover and social media post templates for my Business page via DocHipo.
Make a Facebook Cover Page in DocHipo
Remember the logo that I had created in DocHipo to define my brand?
I am going to use it.
A brand logo has to be well-acquainted by the clients so that they can start relating the business through it. Hence, I will use it in the Facebook Cover design, as I am introducing myself through my business page.
Along with the logo, I have also put a warm image. This will instantly attract my target audiences, who are seeking for positivity.
This looks beautiful, isn’t it?
Let me show you how I have created it in DocHipo.
How to Design Facebook Cover in DocHipo
To get access to the amazing platform filled with vibrant templates for your document design, you need to sign up. Then, select the blank template to customize your cover design right from scratch.
After selecting the blank template you will be redirected to the New Document page. Fill in the necessary details. I have typed, “Facebook Cover” under Document Name and gave a little description of my document under Document Information. Then I clicked ‘Next’.
I got redirected to the workspace where I had to select the page size. As you can see there are many options to choose from for your dimension. Since I will be creating a Facebook Cover, I chose that option giving me the appropriate dimension.
This is how my workspace looks like…
Next, I selected the option “Graphics and Media”, situated in the left-hand-side panel. Under this option, I selected the widget, “Upload”, to upload my logo design. After the image appeared in the workspace, I placed it on the top left corner of the document.
Now, to put an appropriate image, I went back to the option, “Pictures”, and selected a beautiful background image. Also, I push the image layer backward by selecting the layer option from the top panel. This enabled clear visibility of the logo.
So, after the image seemed ready, I decided to download it. I selected the dotted line, situated at the top right corner. Then I choose PNG as the File Type, along with High Image Quality.
After clicking Download my Image was ready to be unleashed!
Social Media Post Template from DocHipo
Along with the Facebook cover, I could not stop myself from indulging in different social graphic templates. These templates seemed perfect for my business page and also to create my influence.
Look at these dashing templates, so stunning!
I just had to change the text to create this magic:
Facebook might become a potent tool for branding if used correctly. But, being of a more visual nature, you must post amazing designs and pictures that will instantly grab the attention of your audiences. Some platforms are all about pictures and images, like Instagram and Pinterest.
So to excel in social media marketing, stunning visuals are everything!
I have found my temple of colors and vibrancy. So whenever I need a document design solution I know where to reside. DocHipo is my Haven.
DocHipo makes me feel great because I get the freedom to design the way I want, without any external interference. I can see and work on the vision that my mind erects.
Why don’t you try it out yourself! Sign up Now.
Trust me, you will absolutely love it.