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Best Logo Size Guide for All Platforms with Optimization Tips

Last Updated May 2, 2024

A logo is an integral part of your brand’s identity. For your audience, your logo is the face of your brand that communicates with them. Therefore, your brand logo should be simple, clean, and adequately sized. A logo that is too small is difficult to recognize, whereas an extra-large logo will overwhelm the viewer. So, what is the best logo size for your brand?

No one can give a one-line answer to this question, as the standard logo size differs for every platform. Therefore, you need to refer to the logo dimensions that are suitable for each platform. 

This blog has compiled the best logo sizes for different platforms to save you time and effort. Get the perfect logo dimensions for your website, email, social media, print, etc. In addition, you can learn how to optimize your logo using templates with minimum effort so that it always comes right. 

What Size Should a Logo be

You want to choose the best logo size for your business. However, the standard logo size differs from one platform to another. Your brand will use online and offline platforms as marketing collaterals

For instance, the standard size for your website logo on a horizontal layout is 250 X 150 pixels, whereas the recommended size for a vertical layout is 160 X 160 pixels. Whatever the place, your logo should always be visible and consistent.

The logo’s visibility also depends on its overall design and typography. Further, downsizing a more prominent logo is more accessible than vice versa. To be safe, you can create your logo design as 500X500 pixels and optimize it later. A shortcut to logo size and design is DocHipo Logo Templates, where you get a variety of logo templates for every industry.

Logo Templates

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Why Should You Consider the Best Logo Size

A clean and consistent logo is critical to making your brand recognizable to your audience. However, using the same logo for every platform without optimizing it can lead to a blurred or pixelated logo. This can make viewers question the authenticity of your brand, underlining the importance of using the right logo size for each platform. 

Depending on where you place these logos, the logo size may need to be adjusted to ensure clear visibility, further highlighting the need for different logo sizes.  For instance, DocHipo has different logotypes, including icon, horizontal, and text-only logos. These variations help the brand represent itself in the best possible way.

Different logotypes of DocHipo
Different logotypes of DocHipo

It’s important to note that your brand may have various logo variations, each used in different places. For example, the logotype on your website’s homepage will differ from your favicon or social media logotypes.

What Dimensions Should a Logo Be 

Follow the logo size specifications to ensure a logo looks the same across all devices and platforms. The following section will provide the best logo sizes for different use cases and platforms.

Best Logo Size for Website 

When you ask, ‘What is the best logo size for a website?’ the answer is not that simple. Every website is well-optimized for excellent visibility on different types of devices, such as horizontal or vertical display screens. On digital platforms, you should refrain from using heavier files. 

Therefore, a good logo size for a website should be below 200 KB and in an SVG file format to create a seamless design. Moreover, the logo dimensions for a website depend on its placement on the website, such as the header, footer, webpages, and favicon. 

Logo Size for Website Header

You can align the website header logo on the top left side of the screen. The standard logo size is 250 X 100 pixels. The header logo should blend well with the overall design of the webpage. Therefore, you should use an SVG file format with a transparent background for the website header. For a better understanding, look at the logo placement of DocHipo on the homepage. 

DocHipo logo on the website

The logo’s dimensions for a website header differ depending on how the device displays the website on various devices. 

Best Logo Size for Horizontal Layout

250 X 150 pixels

350 X 75 pixels

400 X 100 pixels

Best Logo Size for Vertical Layout

160 x 160 pixels

Favicon Logo Size

Favicons are small icons at the top of the browsing window when you visit a website. The favicon icon size should be appropriate to make your brand recognizable. It can also be one of the scaled-down versions of the logo variations of your brand. Here is a favicon icon of DocHipo that one can easily recognize.

Favicon icon of DocHipo

Best Logo Size for Favicons

16 X 16 pixels

32 X 32 pixels

48 X 48 pixels

You should always check the logo’s visibility on different display screens. Try different dimensions to see what works for you if it appears blurred. Use DocHipo Logo Maker to simplify your job by customizing and downloading in various file formats.

Best Logo Size for Social Media 

Social media presents a tremendous opportunity to create brand awareness and increase your reach. You can use your logo as the profile picture to make your profile easily recognizable. However, every social media platform has its logo size specifications that you need to consider before optimizing the logo. Let’s explore the best logo size for each social media platform.


Most businesses use Instagram to build their brand identity. Therefore, it is best to set the logo as the profile picture. According to Instagram’s official guidelines, your profile photo should at least follow these dimensions. 

Recommended Profile Picture: 110 X 110 pixels

File Type: JPEG 

Instagram post with Logo template

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While using Facebook for your business, you can use the profile picture and cover photo to showcase the logo variants. The standard logo sizes for Facebook are:

Recommended Profile Picture: 176 X 176 pixels for desktop and 196 X 196 pixels for smartphones

File Type: PNG

When you design a Facebook cover photo with ideal dimensions of 851 X 315 pixels, remember to keep the file size below 100KB, as it takes less time to load. 

Here is an example of a cover design from DocHipo Facebook Cover Templates using the SVG logo from DocHipo.

Logo with Facebook Cover Template

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Many brands opt for YouTube to upload videos about brand stories, latest collections, or behind-the-scenes content to build better connections with the audience. While using the YouTube channel’s profile photo for your logo, take note of these dimensions:

Recommended Profile Picture: 98 X 98 pixels

File Size: less than or equal to 4 MB

File Type: PNG or GIF 

Further, you can upload a YouTube banner with your company’s logo at an ideal size of 2560 x 1440 pixels to show your brand’s vision and mission.

Logo Template on YouTube banner

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X/Twitter is the go-to platform to increase the reach of your potential customer base.  The standard logo sizes for X/Twitter are:

Recommended Profile Picture: 400 X 400 pixels

File Size: less than or equal to 2 MB

File Type: PNG, JPG or GIF 

In addition, you can leverage the X/Twitter Header space to express yourself more. For this purpose, upload an image with your logo design at the recommended X/Twitter Header size of 1500 X 360 pixels.

Logo Template on X/Twitter Header

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LinkedIn is a professional social networking platform that helps you enhance your professional image. Hence, your company’s logo should be evident to your viewers. The best logo size for your LinkedIn profile picture is:

Recommended Profile Picture: 400 X 400 pixels

File Size: less than or equal to 8 MB

File Type: PNG or JPG 

Also, make a remarkable impression using logo variants in the background with the ideal LinkedIn banner size of 1128 X 191 pixels using LinkedIn Banner Templates.

Logo Template on LinkedIn Banner

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The world of ideas begins with Pinterest, where you can ignite the interest of your audience. Make a captivating profile with an iconic profile photo of your logo. Follow these specifications to ensure the visibility of your profile picture on Pinterest:

Recommended Profile Picture: 165 X 165 pixels

File Size: less than or equal to 10 MB

File Type: PNG or JPG

Here is how to use the logo using the Pinterest Graphic Templates from DocHipo.

Logo Template on Pinterest Graphic

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TikTok is a dynamic social media app that sets trends and goes viral. The platform’s astounding engagement can make your brand stand out when used wisely. Here are the best logo size specifications for TikTok:

Recommended Profile Picture: 200 X 200 pixels

File Type: PNG or JPG

Logo size for Email Signatures 

To enhance the professional appeal of your monotonous emails, add email signatures. Email signatures contain essential information about your company, such as brand logo, contact information, address, etc. 

Although the email signature size varies for every organization, you can follow a standard logo size to ensure visibility. Here are the best logo dimensions for email signatures:

Recommended Profile Picture: 300-400 pixels in width and 70-100 pixels in height

File Size: less than or equal to 10 KB

File Type: PNG or JPG

Logo Size for Shirt 

Printing a logo on a shirt is a conventional advertising way to build and promote your brand. When you are looking for the logo dimensions to print on the t-shirt, you should consider a few things, such as the placement of the logo, size of the t-shirt, and design of the logo. 

Here is a complete list of logo placement options for t-shirts, along with the best size specifications:

Left chest placement: 4 X 4 inches 

Full front design placement: 12 X 16 inches

Back label placement: 3 X 3 inches

Full back design placement: 12 X 16 inches

Sleeve placement: 4 X 3.5 inches

Inside label placement: 3 X 1.13 inches

Nevertheless, the clean and crisp look also depends on its complexity because of the typography in the logo and the colors you use to set the contrast against the t-shirt’s color. Download your logo design as an SVG file for hassle-free printing.

Logo Size for Print

You can print your logo on various materials, such as shirts, business cards, apparel, letterheads, etc. Knowing the best logo size for printing is handy, especially if you have a merchandising business. Before printing your logo, here are some dimensions for different use cases.

  • Business cards: 0.75 X 0.75 inches 
  • Business size envelops: 4 ⅛ in x 9 ½ inches
  • Letterheads: 300 X 120 pixels
  • Mugs: 8.5 X 3 inches 
  • Tote bag: 14 X 16 inches (maximum print area)
  • Hat: 3-3.5 inches wide

While designing the logo, remember to choose high-quality vector designs in SVG format for clean print layouts. Also, choosing logo colors according to CMYK color mode is always better than RGB color mode, as the former is better for printing. 

Check out these logo designs from DocHipo Logo Templates for inspiration.

Logo Template

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Logo Templates

Get This Template and More

Learn to make your logo accessible to your team and design it effortlessly with DocHipo.

How to Optimize Your Logo with DocHipo

You have the cheat sheet for the best logo size curated for every purpose. The next step is to optimize your logo size depending on the platform and format. With DocHipo, you can easily choose and optimize a logo template design. 

Our professionals have done all the heavy lifting by creating logo templates with the right color combinations, shapes, and typography to remove the burden of designing from scratch. Sign up for free and get the perfect logo design in three easy steps.

1. Choose the Template

Once you have signed up, you will land on DocHipo’s homepage. Now, search for the logo templates.

DocHipo homepage

After clicking on the logo, you will get a variety of templates with high-quality designs for different industries. Select the category for your logo template.

DocHipo Logo Template

Choose the one that aligns with your brand image from dozens of template options.

DocHipo Logo Template

You can also upload your logo in DocHipo and start customizing it immediately. Watch this video to learn more about uploading files in DocHipo.

2. Customize Your Logo Design

After selecting your template, you will find resourceful design widgets to customize your template in the DocHipo editor.

DocHipo editor

Find any widget easily in the DocHipo editor with this video tutorial.

Select the page size option in the editor to optimize the logo size.

DocHipo page resize for best logo size

Follow the logo size specifications and change them using the Custom resize option. Then, click on Apply to make the changes.

DocHipo page resize for best logo size

With a single click, you have changed the logo size. Adjust various design elements according to the new size to ensure visibility.

DocHipo page resize for best logo size

Learn to use the smart resize feature in DocHipo.

Moreover, you can customize it using hundreds of fonts, icons, shapes, stickers, colors, etc. Choosing colors can be intimidating for non-professional designers. Thus, you can use Themes to choose from the preset colors to get beautiful designs.

DocHipo Themes

Learn to use Themes while designing with DocHipo.

3. Download Your Design

Once you are impressed with your design, download it in a format suitable to your available options, such as PNG, JPG, GIF, etc.

DocHipo download

To download the logo without the background, choose PNG transparent format and use it seamlessly in your design with different backgrounds.

DocHipo download

In addition, DocHipo helps you make your logo variants accessible to the team with a brand kit. Save your essential brand assets to maintain consistency across the documents.

Get started with DocHipo to design stunning logos in minutes.

Wrapping Up

The logo represents your brand symbolically. It helps your business to be recognizable to your customers. Therefore, numerous platforms exist where companies use logos to promote their services, products, and offers. This blog provides a comprehensive guide about the best logo size and suitable formats for different platforms. In addition, you also get your hands on some crucial tips to optimize your logo.

If you want the perfect logo design, explore DocHipo templates for on-point designs. Even a non-designer can design a stunning logo within minutes using DocHipo. Sign up with DocHipo for free and get a well-optimized logo design for your brand. 


What size is a high-resolution logo?

A high-resolution logo should be around 200-300 pixels wide. This size is suitable yet takes up little space on your files.

What is the ratio of a logo?

There are various aspect ratios for a logo, such as 1:1 for a square logo and 3:2 for a rectangular one. The golden ratio for a visually appealing logo design is 1.618:1.

What is the most popular logo size?

The most popular size of the logo is 250 X 150 pixels, suitable for websites.

What size is a PNG logo?

The size of the PNG logo depends on the platform you use. The standard PNG logo should be 1:1 with a minimum size of 3000 X 3000 pixels.

What is the standard size for a logo?

The standard size for a logo differs depending on the platform on which it is displayed—for instance, 250 X 150 pixels is the standard website logo size. 

What size should I make my logo?

You can choose 250 X 150 pixels as the standard logo size. However, one should always check the best logo size for every platform. Check out this blog for a detailed guide about the logo sizes for different platforms.