7+ Tips to Promote Your Travel Business with Great Graphics
The other day I was scrolling through the Instagram page of a friend who is an avid traveler and blogger. A few photographs of the Alps got me completely bowled over. From that moment, I started searching for the best vacation plans to the Swiss Alps that could fulfill my Summer holidays. This should be the effect of great travel images. According to 32% marketers, visual content proved to be the most important form of content for the promotion process, blog posts being second to that. Sharing them on social media should attract travel enthusiasts like the “Pied Piper”. It is especially true for the travel business.
All the different graphics and other types of visual documents you use for social sharing build the backbone of your travel agency. Your business is not selling air tickets, bed & breakfast, tents, or vacation packages. It is selling the experience to cherish a lifetime. So, great images and visual documents created with them are the mirrors that engage your targets. To sell a great travel experience, you need to share it first. Hooking social media users is the key to success. If your archive doesn’t have a full stock of great images, use stock images from the internet, put them on document templates, and share them on social media.
Table of Contents
- Design a Beautiful Travel Logo
- Take Your Social Media Followers on a Virtual Dream Tour
- Pay High Attention to the Image You Choose
- What if You Tap the Offline Market with Travel Magazines?
- Win Prospects with Inspiring Travel Videos
- Use Captivating Travel YouTube Banners
- Blog, Blog and Blog Frequently to Share Travel Experience
- Use Calendars to Promote Your Travel Business
Design a Beautiful Travel Logo
A logo is an impactful medium that is the foundation of your brand identity and thus helps in brand recognition. Most travelers will prefer booking their travel destination with agencies they trust. And your travel brand logo helps establish that credibility. Design a timeless logo that communicates the travel spirit and makes travelers choose your brand to enjoy their holidays.
DocHipo provides a wide range of appealing logo templates for your travel business. Choose the one that reflects your brand and its offers, and customize it to make it memorable and unique, just like your brand is.
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Get This Template and More
Give a quick read to How to Design Logo for a Travel Agency
Take Your Social Media Followers on a Virtual Dream Tour
Only then will they start longing for a real trip with your agency. Your visual documents shared on social platforms inspire a great vacation. How can someone resist them if they are visually quite tempting? Share the links of your travel blog posts and beautiful images as blog graphics or banners on social media. Put the call to action for your destination marketing smartly and wait with an angler’s patience for travel enthusiasts to connect. Your job is done.
You have to make the experience of traveling come alive right before the eyes of social media users. Your weapons are self-owned and user-generated content. By content, I mean written content or travel blogs too. Share effective user-generated content but rely on creating your posts too.
Ideally, your posts should be accompanied by authentic travel photographs. Filtering images a bit here and there shouldn’t be a problem. The more beautiful you make the images, the more they attract curious pairs of eyes. In short, you should use destination images that make the trip come alive right before readers’ eyes.
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Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Get This Template and More
Pay High Attention to the Image You Choose
Wonderful, you have moved halfway toward effective destination marketing. Just share them on all your social media pages. Are you confused about how to make an impact with such images? Here is help.
Make sure all your images and videos are curated in a social media-friendly way. According to statistics, tweets with images receive 150% more retweets and quite a high number of clicks.
Be extra cautious about selecting your social media graphics they must be high quality and interesting for maximum engagement. Most importantly, optimize your social media pages from time to time, keeping your visual content in mind.
Once you sort all the most beautiful images that you want to use for social media marketing, use them with your Facebook, X/Twitter, and Instagram posts. If using them according to the perfect resolution for different social media platforms seems too difficult, use ready templates to save time. Take a look at a couple of useful templates that you can customize with vacation photos from your repository and create fresh social graphics to suit your purpose.
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Get This Template and More
Get This Template and More
What if You Tap the Offline Market with Travel Magazines?
Yeah, I know people frequently resort to travel blogs for information. Even I do so. But some people still have apprehensions about making payments to a blogger’s account for booking rooms or trip vehicles. That apprehension recedes to see payment details and business addresses on prints. So, try travel magazines for that section of prospects with orthodox ideas.
You can publish a travel magazine with useful information. If you can publish beautiful travel photographs and interesting and useful articles in that magazine, its circulation will gain momentum. As a result, your tours and travel company will be able to make a mark in the industry. So, publishing a magazine with great travel graphics, information and a gorgeous cover doesn’t seem to be a wasted investment. Designing magazine covers is a tricky job. So, you can use templates like the one given below.
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Get This Template and More
Get This Template and More
Check out how to Skyrocket The Sales Of Your Travel Magazines.
Win Prospects with Inspiring Travel Videos
Wyzowl found out that 66% of consumers actually collect information by watching videos and prefer that to reading about your service. I must admit that I have been lazy about curating my travel videos well and then uploading them on different video-sharing sites. You should refrain from making that mistake.
If you have travel videos in your archive, make them undergo a seamless editing process. There are plenty of video editing tools available online. It does not cost you much other than a little time. So, take the support of technology, make your videos look interesting, and upload them to social sites for video sharing.
How many travel videos are you watching every day? Watch more and more such videos. Gain inspiration from widely viewed and shared travel videos. It will become easier for you to create such videos more often for your users. You must show your visitors a place, frame-by-frame, through your eyes. That is how you sell a beautiful traveling experience.
Many trip organizers might have plans for Maldives tours. However, yours must be the most eligible plan for a once-in-a-lifetime experience. Your video should vouch for that.
Oh yes, you cannot ignore the thumbnail. It is your thumbnail that decides how many people are going to click on your video. Calm down. You do not need to stress out about designing YouTube thumbnails all by yourself from scratch. Online templates are available for that purpose. Check out an example of a great idea. Yes, the template below has the spunk and foundation to entice visitors.
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Get This Template and More
Get This Template and More
Get This Template and More
Use Captivating Travel YouTube Banners
Take a step ahead and create alluring YouTube Banners to set the mood for your travel YouTube channel. Ensure your YouTube Banner is charming enough and represents your travel business perfectly. It acts as a warm welcome or invitation to grab people’s attention at first sight and makes them want to look inside. DocHipo will help you with the design work that helps you draw target visitors into your channel.
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Get This Template and More
Blog, Blog and Blog Frequently to Share Travel Experience
The entire tourism industry banks heavily on the experience you promise to them. Like I said earlier, you are selling great times. So, you must weave tales about such experiences and share them on social media for travel enthusiasts. You can use DocHipo templates for blog graphics and edit them to use with your blogs.
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Get This Template and More
Use Calendars to Promote Your Travel Business
A travel business calendar is crucial to your marketing strategy. Everybody puts calendars on display to check important dates and events, exposing them to your travel business almost daily. You could be the first travel brand name that comes to their mind when they plan for a vacation. So calendars offer exceptional branding without you working for it daily.
A well-designed business calendar will reflect professionalism and establish trust. That’s why DocHipo comes with eye-catching Nature and Wildlife calendar templates for promoting your travel business. You can change the travel pictures depending on your packages to convince potential customers to book your services.
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Watch our video below to leverage DocHipo for your travel business.
Further Reading
Wrap up & Start a New Journey
I can feel the energy that you are bubbling with. Yes, you have promoted your business enough; it is time to begin the journey. Have you not started promoting your tourism business yet? Then, make it fast. Sign up with DocHipo for all the required marketing related documents. It’s free. You will be able to access hundreds of templates to work. So, go ahead, bon voyage.
