Last Updated May 8, 2024
What comes to mind when thinking about Cadbury, Audi, and Nescafe? For Cadbury, it’s the rich purple wrapper; Audi has the iconic rings in the logo and the typeface of Nescafe (along with the smell of hot coffee). These brands have made a mark on the audience with the help of their brand assets. So, what are brand assets? Brand assets help build a brand’s identity so customers immediately recognize its products, services, and message. Building a brand’s persona depends on the brand's assets. Yet, portraying your brand story with the right assets can be challenging. In this guide, learn...
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