Last Updated May 8, 2024

What are Brand Assets and How to Manage Them

What comes to mind when thinking about Cadbury, Audi, and Nescafe? For Cadbury, it’s the rich purple wrapper; Audi has the iconic rings in the logo and the typeface of Nescafe (along with the smell of hot coffee). These brands have made a mark on the audience with the help of their brand assets. So, what are brand assets? Brand assets help build a brand’s identity so customers immediately recognize its products, services, and message. Building a brand’s persona depends on the brand's assets. Yet, portraying your brand story with the right assets can be challenging. In this guide, learn...

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calender Last Updated Mar 21, 2024
How to Create an Eye-catching Email Header Design

The email header helps you announce yourself to the readers while creating a visual identity immediately. 55% of B2C content creators say that their main priority is to create visual...