How to Market Your Yoga Studio With Social Media?
Yoga classes worldwide have been gaining immense popularity, making this practice a global phenomenon. By 2025, the market size of yoga studios is predicted to reach an amount of $215,811 million approximately. Moreover, the disruption of normalcy because of Covid19 also pushes people to practice yoga during the pandemic. Hence, if you plan to start your yoga studio, now is the time to spread your knowledge and expertise.
In this article, I’ll discuss the best yoga studio social media marketing strategies to help you reach as many people as possible and empower them. But before diving in, let us first witness the journey of yoga and wellness in the world and its significance.
Table of Contents
World International Yoga Day
Yoga and meditation originated in the East, primarily in India. Although the source behind the practice is largely untraceable, it is mainly associated with Patanjali. The world first came to terms with practicing yoga and meditation through a young monk known as Swami Vivekananda. He traveled from India to the West to preach the philosophy of Vedanta.
In 1893, at the Parliament of World’s Religions, Chicago, Swami Vivekananda delivered his first speech on Hinduism. His enigmatic personality and words gave him global recognition as a spiritual guru. It was then that the West came to know about Yoga and its spiritual significance. After him, many more yogis stepped into the West and revealed other yoga techniques, making this practice popular.
With the increased spread of the practice worldwide, science soon tried to test its efficacy through experiments. Then, science confirmed its impact on the body and mind, luring more people into this practice. Recognizing its health benefits, the United Nations declared the 21st of June to be dedicated to Yoga. Ever since 2014, the world has celebrated International Yoga Day.
How to Strategize Your Yoga Studio Social Media Marketing
Anxiety and stress are two by-products of our current lifestyle that have become eternal factors of the mind. Hence people are and will continue to look for active solutions for a balanced mind. When people restrict themselves to one place, lacking movement, yoga seems to be the ideal practice to indulge oneself. This increasing demand for nurturing our bodies and mind has brought about many yoga studios and fancy yoga techniques. Also, easy accessibility via different online platforms has made this practice a part of every culture. Hence, many yoga studios worldwide have already created their space in the market.
So! How can you empower your presence in this field in a market that has already captured a base?
Simple! A perfect yoga studio social media marketing strategy can make that impact. Here I will give you a proper structure to make your presence felt.
Understanding Your Client Base
As we know, the practice of yoga and meditation reaps immense health benefits, miraculously affecting the mind and the body. But this is not the only reason people reside in this practice. People have different reasons; some seek spirituality, while others use it as a daily exercise routine. Hence it is necessary to question yourself: Which client base are you seeking?
Are your target clients seeking physical and mental fitness? Or is it a bit above that and more about self-realization and spirituality?
In that case, you can opt for one or both client bases. But, the approach needs to be entirely different. A non-believer might not want to practice in a studio that endorses a certain kind of philosophy. Conversely, a believer will seek a yoga class more in-tuned with philosophical notions. Hence a tough call to make unless you have already decided to cater to a certain client base.
If you are looking for a bigger market, conducting your survey and research is best. Look through social media platforms to understand what people seek from this practice. Engage with people by either chatting with them or through surveys and questionnaires. You can choose the tone for your yoga studio based on the results.
If you want to incorporate both client bases, properly segment and tag the different yoga techniques. This will enable the clients to choose the program type they seek. Let’s not encroach upon their personal opinions!
Picking the Right Social Media Platform
Each Social media platform has a characteristic of its own.
Facebook is a more personal social platform where people mainly engage with people with similar interests. Here users share their opinions, talk about their life, and post photographs with friends and families. This space is all about socializing and establishing friendships. In my opinion, Facebook can be useful for marketing for yoga classes, as yoga itself is a very personal practice. You can search for groups interested in yoga lessons and build prominence there.
Quora is another interesting social media platform that we often overlook. Here people directly ask questions, allowing you to answer them with a nicely structured solution. In this platform, you answer not only to a single person but to all who are typing the same question in the Google search box. As you provide a proper solution liked by other readers, your answer will pop up at the top. You can also cheat! Tell your friends to “up-vote” your answer on Quora; what are friends for?
Instagram is all about creating amazing visual posts. Hence, you can post about your yoga classes with pictures and visual messages. You can also add motivational quotes and posts to inspire your clients and grab their attention.
Twitter ignites discussions and conversations. You can post many yoga-related concepts for your yoga studio marketing and spark interesting debates. As more people start to participate under your comment box, then the more access you will gain with the domain.
It is recommended to start with two social media platforms at a time if you are completely new to this.
Planning the Content
Here comes the creative part and probably the most exciting aspect of this entire process. There are tons of things to do if you want to create social media posts for advertising yoga classes. To make yourself believable and approachable, you must open up your business page and invite people to join in. Keep on posting amazing pictures and intriguing write-ups. But please make sure that your posts are short and quick to read. Conduct live sessions, online classes, and webinars. Before pursuing your clients into the paid sessions, try to win their trust with complimentary yoga tips for free. But if you are starting this business, the first thing you must do is spread your influence. So, reserve your best yoga secrets and let out the basic yet unique yoga poses.
Your post and other designs must look attractive yet inspiring to seize your audience’s gaze. A motivating post will get many likes and will also be shared by other viewers. Hence your customer has the greatest ability to become an excellent salesperson. So, whether you are sharing a post or announcing an event, designs are extremely important!
Let me make this process easy for you! Signup to DocHipo. You will get ample templates you can choose and customize for free. Let me walk you through the entire process.
Creating Yoga Studio Social Media Marketing Posts with DocHipo
Let us make a simple yet compelling post for marketing a yoga studio online this World International Yoga Day.
After you have signed up to DocHipo, click the “Social Graphic” option under “All Templates.”
Step 1: Choose A Template
You can work with square post templates to advertise yoga classes on any social media platform.
You will see many templates from which you can choose or create your design. I plan to choose an existing template and change certain design aspects.
I have chosen this template:
You will be redirected to the document information page as you click on this template. The details will be auto-populated on this page, and you can change them. I have changed the document name to “Yoga Studio Social Media Post.” You can also type “Facebook Post” specifically if you intend to post this on Facebook.
After you click the “Next” button, you will enter the workspace to start customizing as per your requirements.
Step 2: Customize the Template
Let’s first change the picture. The pictures widget is under the ‘Graphics and Media’ section.
DocHipo’s integration with popular stock photo libraries lets you access unlimited pictures. Click on the ‘Stock Photos’ tab and search for your desired image in the space provided. Choose your required orientation and color to apply filters.
Scroll until you find the most suitable picture to drag and drop into the existing one.
You can adjust the size and position of the picture using the eight handlers.
Here’s a quick video on how to leverage DocHipo’s integration with stock photo libraries.
If you can’t find a picture that speaks for your yoga studio, experiment with the text-to-AI image generator to create one.
However, if you already have a professionally-shot picture representing your yoga studio, below is how you upload it to DocHipo editor.
You can change the overlay’s opacity by selecting it and clicking on ‘opacity’ in the above editing panel.
Let’s increase the opacity to 75.
Customize the Text
Now let’s work on the texts.
I have changed the text to “START YOUR YOGA JOURNEY.” Now, you’ll get multiple editing options to change the font style, size, color, alignment, line space, and so on.
Here’s a quick tutorial on adding, editing, or deleting text in DocHipo.
Furthermore, you can customize your text and give them the look you desire.
Check out the Guide to Using the DocHipo Editor to explore further ways to leverage DocHipo for your yoga studio marketing.
Step 3: Download Your Yoga Studio Social Media Marketing Design
The next step is to download it! Select the dotted icon on the top panel’s right corner and “Download.”
You will have the option to choose from multiple file formats when downloading. I have selected PNG format and high image quality.
Your design will be downloaded as you click the “Download” button. You are now ready to unleash it on your social media pages.
Yoga Social Media Marketing Post Design after Customization:
Here’s a quick demo on downloading documents in DocHipo.
Similarly, you can make your social media posts and other design documents via DocHipo.
After you have completed designing your post, let’s move to the next aspect of the marketing strategy.
Schedule Posting on Social Media
It is important to know when your target audience is checking their news feed on social media. Different platforms of social media have different user purposes. Hence the crowd hours are different for each of these platforms. Hubspot gives a detailed account of the best times to schedule your post for each social media platform to get maximum results.
As per the estimations, for Facebook, the best time is 9 am to 4 pm for all kinds of viewers. For posting on Instagram, the approximate best time is 1 pm to 9 pm. Again, for Twitter, it is from 8 am to 6 pm.
Timings are important for viewing your trade by the maximum number of people, but let’s not forget that Time is Relative! To be honest, I visit all the social media platforms after 9 pm. So, the best thing is to research the ideal time to find your target audience.
After creating a proper social media marketing structure, it is necessary to analyze the overall effect of your strategy.
Creating a social media marketing strategy for your yoga studio or any other business requires dedication and hard work. But do not forget to work smart as well! With DocHipo, you do not have to worry about creating unique and engaging designs. We have plenty of templates just for you.
So hurry up and log in to DocHipo!