10 Tools for Social Media Marketing: Features, Pricing and Tips

Marketing is all about smart work rather than hard work, whether you do it online or offline. However, you can achieve social media marketing success only with the right tools. But choosing the right tools for social media marketing can be confusing.

Undoubtedly, you have a lot of options at your fingertips. But first, you need to understand why you need a social media marketing tool. You can use it to curate content, research, manage engagements, gain insights, and more.

With this blog, you can find ten social media marketing tools, each serving a different purpose. This comprehensive list categorizes tools according to their features and capabilities. 

Furthermore, you can find all the information about their exclusive features, suitability, and pricing details.

What are the Social Media Marketing Tools

When we refer to social media marketing tools (also called SMM tools), we use them as an umbrella term for the applications or software that help with advertising on various social media platforms. However, social media marketing tools can do much more, like content creation, analytics, automation, scheduling, and management.

Even thinking about managing every aspect of advertising on social media manually feels overwhelming. That’s when SMM tools come in handy to streamline digital advertising for your business.

Whether you are a marketer, entrepreneur, or brand strategist, the social media marketing software can do wonders for your everyday tasks. They can help you:

• Streamline content creation workflow across channels.
• Maintain brand consistency across platforms.
• Analyze and monitor your social media marketing campaigns.
• Gain crucial insights into your audience’s interactions with your business.
• Improve ROI (return on investment) by optimizing your marketing strategies.

In this cluttered web world, you get hundreds of tool options. But you need the one that works best for you. To cut through the clutter, here is a list of ten handpicked tools for every aspect of social media marketing.

Best Tools for Social Media Content Creation 

Most social media content creation tools offer ready-to-use templates for different platforms. With some customization, you can readily post your content without hassle. In addition, these tools also enable you to personalize and generate content with AI capabilities.

Here are the two best social media marketing tools for content creation and designing.

1. DocHipo – Design Social Media Graphics, Ads, and Other Marketing Materials

DocHipo is an online document design tool that helps you manage an omnichannel presence in social media marketing with impactful visual content. The tool offers a variety of pre-designed templates for every type of social media post, catering to multiple platforms like Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, WhatsApp, etc.

Every template comes in an optimized social media post size based on the platform and document format. Whether you’re launching a product, promoting a sale, or posting for any occasion, DocHipo helps you create standout marketing content—Instagram stories, LinkedIn carousels, YouTube thumbnails, WhatsApp statuses, social media platforms, ads, and more.

With the vast library of stock images, videos, and vector graphics, such as icons, illustrations, stickers, animations, etc., you can create high-quality content every time. Also, with the integrated photo editor and background remover tools, you can achieve a polished look for your pictures.

With AI Writer, you can create catchy taglines, social media copy, hashtags, and more with a prompt description. The tool also allows you to create text in different tones, such as professional, friendly, casual, funny, confident, etc.

DocHipo AI Images allows you to create stunning pictures with text prompts to get the perfect image. Furthermore, you can experiment with different image styles such as 3D, anime, logo, watercolor, oil painting, realistic, cinematic, etc.

One of the interesting features is DocHipo’s Smart Resize option. With this feature, you can repurpose the same design for different social media platforms with a single click or switch to a custom size.

With the Brand Kit, staying on-brand for multiple platforms is a breeze. You can save various brands and their essential assets, such as logo variants, fonts, color themes, images, etc. 

Explore more about using Brand Kit for your designs with this tutorial.

DocHipo streamlines design with company templates, real-time collaboration, and smart filters to quickly find your work. Download in formats like JPG, PNG, MP4, and more—no watermark. You can even publish directly to social media from the editor.

Who is it for

DocHipo is an ideal social media marketing tool for busy solopreneurs, content creators, and brand managers who want to create designs for social media themselves, even without any graphic design background. 

Pricing

You can try DocHipo for free, which has limited templates and features. Although the free templates and design assets are as beautiful as the premium ones, you can expand your accessibility with these paid plans: 

• Pro Plan: $7.5/user/month billed annually. The plan is ideal for solopreneurs and small teams needing pro tools for advanced document design.

• Pro Unlimited: $225/user/month billed annually. The plan is best for large teams to design professional documents with advanced tools.

2. Lumen5 – AI-Powered Tool for Turning Blog Posts into Videos

If you want to explore what AI can generate for you, Lumen5 is worth a shot. This tool creates AI content such as images, videos, music, and sound effects. Plus, there are more ways to describe what you want than just text prompts.

From a basic text-to-image generator to refined image editing, the tool helps you enhance your pictures. Some interesting features include Restructure, Restyle, and Reimagine, where you can upload a photo and let AI create a different version. If you plan to advertise, Lumen’s Train Your Model feature can be a budget-friendly option to flaunt your products.

You can convert text to video, image to video, or generate your script scene-by-scene. As a video creator tool, Lumen5 provides plenty of different features. You can access the video template styles, such as realism, cartoon, 3D, Pixar, etc, with sample scripts acting as a launchpad for video creation.

Overall, Lumen5 is a powerful AI tool, yet it requires a significant learning curve for a beginner used to simple designing. Also, the application can improve a few glitches that users encounter while changing the text or restructuring the slides.

Who is it for

Lumen5 is ideal for enterprises, content creators, business owners, and designers who often want to create AI videos for social media. 

Pricing

Lumen5 allows you to use the software for free with limited capabilities.

To get started with all the features, you can avail the paid plans:

• Basic Plan: $19/month per user, billed yearly.
• Starter Plan: $59/month per user, billed yearly.
• Professional Plan: $149/month per user, billed yearly.

Social Media Management and Scheduling Tools

If you ask ‘what are the best social media management tools?’, there isn’t a one-line answer that sums up everything they do. These tools manage everything you post on social media– from publishing, scheduling, to analyzing.

The management tools bring the content calendar that you can use to track the past, present, and future content for different platforms. Scheduling content in advance keeps you up to date with trends and target timings that can increase the chances of engagement.

Whether searching for social media management tools for small businesses or large enterprises, here are the two top choices that suit your needs.

3. Buffer – Social Media Management Tool for Scheduling and Analytics

With Buffer, managing your marketing for social media becomes a smooth sail with the clutter-free interface. The tool covers most social media platforms like Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Mastodon, Bluesky, etc, with every type of post available.

You can publish, schedule, and analyze social media posts for various platforms. Moreover, the calendar with the past and future content schedule helps you get the larger picture of all the activities. On top of that, you can easily create your own customized landing pages.

Whether you want to upload content to save for the future or create a fresh one, Buffer keeps a well-organized workflow for you to keep track of everything. Furthermore, the AI-powered tools can generate new ideas or polish your draft within seconds.

You can get a brief holistic report with the analytics feature, including the crucial insights that help decision-making. The tool comes in handy in tracking comments and highlights how your audience interacts with your content. However, you can leverage the analytics feature only with the paid plan.

Who is it for

Buffer is one of the best social media scheduling tools for small businesses, creators, marketers, and solopreneurs without experience with a scheduling app. 

Pricing

The tool is generous with the free plan, offering the scheduling feature for three channels and limited posts.

For long-term use, you can avail these paid plans with a fourteen-day trial period:

• Essentials Plan: $5/month per person, billed annually.
• Team Plan: $10/month for unlimited users, billed annually.

4. Zoho Social – Schedule Posts, Monitor Mentions, Team Interactions, and Analyze Engagement

Zoho Social is one of the best social media management tools that helps you streamline your content pipeline for various platforms. It effectively manages social media campaigns, as well as monitors and analyzes the performance of your posts. 

Adding the flair of powerful AI tools to your creativity, Zoho elevates your content and publishing efficiency. It goes beyond content creation to responding with relevant replies to comments and mentions. 

If you are working with your team, Zoho’s collaboration capabilities with built-in chat, audio, and video calls save a lot of time. You can also assign roles and tag teammates to keep them updated with the discussion threads.

Another interesting feature is the real-time tracking of brand mentions, analytics, and key metrics that help with insights into brand performance. You can also customize complex analytics data into visually appealing charts and graphs. Further, you can schedule and automate reports to deliver to your teammates in advance.

Overall, Zoho Social is worth a shot if you want a one-stop solution to manage social media marketing with your team. However, the learning curve for beginners can feel steep in the beginning.

Who is it for

Zoho Social is suitable for brands and agencies that often require team interactivity.

Pricing

You can try Zoho Social’s free plan with limited features.

For large teams and diverse social media channels, you can try the paid plans:

• Standard Plan: $10/month, for one team member, billed annually.
• Professional Plan: $30/month, for one team member, billed annually
• Premium Plan: $40/month, for three team members, billed annually

Social Media Analytics and Monitoring Tools

The tools for social media analytics are necessary to strategize your marketing efforts. If you ask, ‘What are social media monitoring tools?’, they bring data and insights that help you to make informed decisions. Think about tracking engagement, conversions, impressions, or even sentiments, all in one place.

The analytics tools for social media marketing help you get a bird’s-eye view of the campaigns and evaluate their performance. On top of that, they also help to manage engagements so that you don’t miss feedback to improve your marketing efforts.

Although there are plenty of tools for social media marketing, here are the best tools that will fulfill most of your marketing analytics needs.

5. BuzzSumo – Identifies Trending Topics and Top-Performing Content

BuzzSumo is marketers’ favorite regarding content research and performance insights. With this tool, you can stop second-guessing and tap into the latest trends that resonate with your audience. It also offers insights into your competitors’ platform content and lets you connect with sites like Facebook, X, Reddit, and YouTube.

The monitoring capabilities assist immensely in your everyday tracking. You can track mentions, backlinks to your site, latest trends, and updates from your competitors. Furthermore, you can create alerts for topics and keywords related to your industry. 

Besides monitoring, the tool helps you spot high-impact journalists and social engagement data. With cutting-edge insights, you can strategize content for different platforms and analyze the engagement. Moreover, with the BuzzSumo API, you can build internal reporting tools, dashboards, and visualizations, and track competitors while automating the entire process.

However, BuzzSumo has a learning curve that beginners will take some time to understand. Also, the tool has many advanced features that require a certain level of expertise.

Who is it for

BuzzSumo suits content creators, PR and marketing agencies, brands, and large enterprises.

Pricing

BuzzSumo does not provide a free plan. However, you can take a free trial of the paid plans:

• Content Creation Plan: $159/month for one user, billed annually.
• PR and Comms: $239/month for five users, billed annually.
• Suite Plan: $399/month for ten users, billed annually.
• Enterprise Plan: $999/month for thirty uses, billed annually.

6. Sprout Social – Robust Analytics and Reporting with Team Collaboration

Sprout Social is an all-in-one management tool for social media that can help you organize, schedule, analyze, and track marketing campaigns. With a user-friendly interface, you can manage multiple social media accounts easily. Moreover, you can track valuable indicators like campaign performance and measure the impact of your content.

The tool does the heavy lifting of analyzing and driving results with AI-powered workflows. It helps to track performance, strategize efforts, and gives room for creative thinking by outlining actionable data points.

Sprout Social also helps you schedule and publish posts on various platforms. You can easily get the bigger picture by creating elaborate visualizations illustrating ROI for your social efforts. The social listening feature updates you with crucial insights, including thoughts and opinions, to enhance your strategy.

Furthermore, you can collaborate with significant influencers to drive results. Managing engagements is also hassle-free, as your employees work together to streamline content across various channels, effectively respond to comments, and collaborate with teammates.

With an extensive range of tools, Sprout Social may not be your go-to choice for small businesses and solo projects. Also, if you want to try the features, you can only do so with a thirty-day free trial. 

Who is it for

Sprout Social is primarily for creators, brands, agencies, and enterprises, who want to manage everything related to their social media marketing.

Pricing

The tool does offer a free plan, but you can take a free trial with these paid plans:

• Standard Plan: $199/month per user, billed annually.
• Professional Plan: $299/month per user, billed annually.
• Advanced Plan: $399/month per user, billed annually.

Advertising and Influencer Marketing Tools

Social media advertising is a considerable part of promoting your brand online. You must manage many things, like content curation, scheduling, captions, monitoring hashtags, etc. Amid all this, influencer marketing is a large chunk that can help boost your brand reputation and bring conversions.

To ace influencer marketing and social media advertising, the tools bring multiple capabilities.

7. Heepsy – Search Tool for Instagram, TikTok, and YouTube Influencers

Heepsy is the one-stop solution for managing everything related to influencer marketing. You can easily find the potential influencers based on your location, category, follower account, engagement rate, and more.

With a detailed analytics report, Heepsy ensures authenticity and the perfect brand fit to align with your social presence. You can easily get contact info, make bulk contacts, and manage interactions in one place.

One of Heepsy’s interesting features is that it allows you to list your campaign offer in the marketplace. This widens your reach, as influencers can knock on your door if their interests align with your offer. Moreover, staying organized with your campaigns is a breeze with flexible pipelines, integrated payments, and an integrated media gallery.

Overall, Heepsy is a focused tool for influencer marketing with various features. However, the tool can further improve its filter and coverage options.

Who is it for

Heepsy is suitable for anyone involved in influencer and email marketing, such as creators, agencies, small businesses, and people who wish to automate influencer outreach efforts.

Pricing

Heepsy offers a free plan with limited features. However, there are various paid plans with advanced features too.

• Starter Plan: $69/month per user, billed annually.
• Plus Plan: $199/month per user, billed annually.
• Advanced Plan: $299/month per user, billed annually.

8. Flick – AI-Powered Hashtag Research Tool for Instagram

Flick is an all-in-one social media marketing tool. You can use the tool to schedule, create hashtags, write captions, and analyze your performance. Flick helps you manage every social media campaign on Instagram and Facebook in one place while you keep up with the latest trends.

Additionally, the AI Social Assistant feature is helpful for every social media marketing step. Whether you want to strategize, design content, plan, schedule, or dive deep into analytics, the AI assistant works like an ally to help you achieve brand goals. It also has built-in graphic design tools, text, and image generation features.

Furthermore, it offers an Instagram hashtag tool that helps you create relevant hashtags and analyze them based on utility and efficiency scores. The user-friendly interface makes managing social media content easy for a beginner. 

Who is it for

Flick is suitable for busy marketers, business owners, and creators.

Pricing

You can take a free trial for seven days with any of these paid plans:

• Solo Plan: £11/month per login, billed annually.
• Pro Plan: £24/month for two user logins, billed annually.
• Agency Plan: £55/month for five user logins, billed annually.

Engagement & Community Management Tools

Social media engagement tools help you connect with your audience, respond quickly, and build stronger relationships online. These tools make it easier to manage comments, DMs, mentions, and shares across multiple platforms in one place. 

They also help track engagement metrics like likes, shares, and replies to see what content works best. Likewise, they allow you to target leads and keep an organized database. Here are the tools that can simplify your engagement efforts.

9. ManyChat – Chatbot Automation for Facebook Messenger, Instagram, and WhatsApp

ManyChat solely focuses on the power of chat marketing to drive engagement. You can manage all your messages and automate WhatsApp, Instagram, and Messenger responses. Furthermore, you can ace lead generation with an organized database of all your leads’ email addresses and phone numbers.

The tool also keeps track of mentions and reactions so that you can respond promptly. Moreover, you can save time with automated responses for FAQs. With the power of AI, you can personalize responses by understanding the intent of your audience’s feedback. 

Overall, it is an easy-to-use, minimalistic tool that comes in handy if managing engagements is the only concern for your online presence. However, to manage engagements for SMS and emails, you need to upgrade to the paid plans.

Who is it for

ManyChat is ideal for businesses that want to engage with messaging platforms.

Pricing

You can try ManyChat for free with limited access to its features.

For complete access, you can upgrade to the paid plan:

• Pro Plan: $15/month per user.
• Elite Plan: Custom pricing for users.

10. Crowdfire – Helps with Post Scheduling and Content Curation

Crowdfire is one of the most comprehensive tools for social media marketing. Its ease-of-use and one-stop solution features make it a go-to tool for beginners. The tool covers a range of features such as content planning, scheduling, and analytics.

It also assists in curating articles and images relevant to your topics. Further, you can schedule posts in advance and publish automatically tailored content on various social media platforms. In addition to social media, it covers multiple blogging platforms, too. 

If you are new to analytics, Crowdfire can help you measure, track, and understand your ROI.

Also, you can keep track of all the mentions, comments, and replies. You can further enhance your responses with images, videos, and GIFs.

Crowdfire is an excellent tool for managing your social engagement. Users may note that advanced features like competitor analysis and custom report building are behind the paywall.

Who is it for

The tool suits social media managers, content creators, bloggers, solopreneurs, businesses, and advertisers.

Pricing

Crowdfire offers a free plan with limited features. For long-term use, you can upgrade to the paid plan:

• Plus Plan: $7.48/month per user, billed annually.
• Premium Plan: $37.48/month for two users, billed annually.
• VIP Plan: $74.98/month for three users, billed annually.

Choosing the Right Tool for Social Media Marketing

After going through the long list of tools, it’s time to choose the right one for you. From content schedulers to analytics tools, you must align their choices with specific goals, budgets, and team sizes.

You should also assess which platform you will be using to post your content. If it’s Facebook and Instagram, hashtags and captions play a significant role in increasing your reach. Whether automating posts, tracking engagement, managing multiple accounts, or analyzing campaign performance, the ideal tool should align with the brand’s strategy and scale with its needs. 

A well-chosen platform simplifies day-to-day tasks and empowers teams to make data-driven decisions, engage audiences more effectively, and stay ahead in a fast-paced digital landscape. Last but not least, consider your expertise while handling the tools. As a beginner, you should prefer tools with a shorter learning curve.

Wrapping Up

Social media marketing can do wonders for your business only if done right. For that, you need the right tools in your arsenal. You can skip the hassle of doing everything manually and use the tools for social media marketing to do the heavy lifting.

So save time and increase the efficiency of your marketing efforts to make more conversions, ROI, and engagements while keeping track of everything. Are you ready to manage your social presence?

If you are still considering where to begin, switch to DocHipo to create and manage on-brand content for various platforms. Sign up and try DocHipo for free!

FAQs

Which tools are used for social media marketing?

There are plenty of tools that you can use for social media marketing. You can use a tool to create content, schedule posts, manage a team, or monitor the performance of your posts. Here are a few tools that can help you manage marketing on social media better:

1. DocHipo
2. Lumen5
3. Buffer
4. Zoho Social
5. BuzzSumo 
6. Heepsy
7. Sprout Social
8. Flick
9. ManyChat
10. Crowdfire

Why use a social media management tool?

Using a social media management tool helps you save time, stay organized, and manage multiple accounts from one place. These tools let you schedule posts, track performance, respond to messages, and analyze results—all in one dashboard. 

What is the best social media tool?

The best social media management tool depends on your needs. If you need to create a social media content design, you can go to DocHipo to save time and effort. On the other hand, if you want to schedule posts and track engagement, you can use Zoho Social to automate most tasks.