Instagram ad size- blog banner

Instagram Ad Size: The Ultimate Dimensions Guide for All IG Ads

blog-banner
Last Updated Jan 30, 2024

Instagram is the third-most used social platform in the world. You have billions of hands scrolling through the content of Instagram. Advertising your product on Instagram can benefit you, as 2 out of 3 users say Instagram allows them to build meaningful relationships with brands. 

However, uploading Instagram ads can be challenging as the sizes vary for different IG ads. Your Instagram ads may suffer cropping or pixelated images if they do not adhere to Instagram’s size guide. Therefore, we have brought you a detailed guide to Instagram ad size to unleash the potential of IG ads. 

This blog will walk you through various Instagram ad sizes for multiple formats and suitable examples. Also, get details about suitable file formats, ratios, and resolutions. Moreover, explore the best practices for uploading Instagram ads.

What Should be an Instagram Ad Size

Instagram ad size refers to the basic specifications ensuring the quality of the ads run by Facebook Ads Manager. To create Instagram ads, you need to use Facebook Ads Manager. It opens tremendous possibilities to upload images and videos in your IG ads. However, weirdly cropped ads are the last thing you wish for your brand. As a consequence, low-quality ads adversely impact your sales. For long-lasting and impactful campaigns, follow the basic Instagram ad specs.

  • For images, the IG ad specifications include a file format that should be JPG or PNG, and the maximum image size should be 30 MB. 
  • The file format for video ads should be MP4.
  • Captions are crucial for Instagram presence. Your captions should be within 2,200 characters. However, the ideal length should be between 135-150.
  • Instagram approves ads with less than 20% text space in the image and video thumbnail.

Why is Instagram Ad Size Important

Instagram ads can bring many opportunities to your doorstep. Following Instagram ad size is crucial to make your marketing campaign successful. Here are a few reasons why you should follow IG ads specs.

1. Instagram Ad Specs Ensure Facebook Compatibility

Facebook owns Instagram; thus, you must use Facebook Ads Manager to create ads. If you don’t follow Instagram ad size, Facebook may reject your ads. It means your ads won’t reap the benefits you are supposed to.

2. Maintain the Quality of Ads with IG Ad Specs

Showcase your creativity without compromising your IG ads. Your ads can appear skewed if you don’t follow Instagram ad size. Therefore, IG ad specs help you to maintain the quality of ads.

3. High-quality Ads Generate Higher Leads

Spammy or pixelated ads don’t perform well. On the other hand, high-quality ads can grab attention and generate leads. As a consequence, higher leads help in increasing the number of sales. That’s how you know that your IG ads are performing well.

Instagram Ad Dimensions

Let’s dive into the Instagram ad dimensions for various ad formats.

1. Instagram Image Ad Specs for Newsfeed

Instagram image ads effectively showcase your products through your images. Only one image at a time appears in the feed with a call to action button. 

There are various Instagram ad dimensions for different types of images.

  • Vertical images: 600 X 750 pixels with an aspect ratio of 4:5. 
  • Landscape images: 1200 X 628 pixels with an aspect ratio of 1.9:1. 
  • Square image: 1080 X 1080 pixels with an aspect ratio of 1:1. 

For text, the headline should be within 40 characters, the primary text should be 125 characters, and the maximum number of hashtags should be 30.

2. Instagram Ad Video Specs for Newsfeed

Instagram users engage with video content to a large extent. Because of the higher engagement of videos, video ads are necessary for grabbing the attention of your potential customers.

Like image ads, video ads also have specifications that you should follow:

  • Resolution for videos: 1080 X 1080 pixels
  • Aspect ratio: 4:5
  • Maximum video length: 60 seconds
  • Maximum video size: 4 GB
  • Video formats: MP4 or MOV

The primary text characters should be 125, and the headline should be within 27 characters.

3. Instagram Stories Ads Specs 

Instagram stories are beneficial for staying connected with your followers. You can update your customers about your latest collection, sale, or exciting offers. Moreover, many users swipe instantly after coming across Instagram stories ads.

The IG Stories ads are full-screen ads with various specifications for Instagram Stories ads for image and video formats.

  • Recommended dimensions: 1080 X 1920 pixels
  • Aspect ratio: 9:16
  • Video length: 60 minutes
  • Image appearance duration: 5 seconds
  • Maximum image size: 30 MB
  • Maximum video size: 4 GB

While uploading Instagram stories ads, consider trying various graphics and text formats together. Also, include a CTA button leading the viewer to the significant website page.

4. Instagram Carousel Ad Specs

Carousel ads are multi-image ads on Instagram where users swipe to see a collection of images. With carousel ads, you can showcase up to 10 different types of products or services within a single ad. 

These ads use square pictures or videos for display. The specifications are:

  • Maximum Resolution: 1080X 1080 pixels
  • Aspect ratio: 1:1
  • Video length: 60 seconds
  • Image file type: JPG or PNG
  • Video file type: MP4 or MOV
  • Maximum image size: 30 MB/ card
  • Maximum video size: 4GB/ card
  • Number of cards: 2-10

Carousel ads also have CTA to generate leads for the product. Also, the product description in the caption is crucial for your audience.

5. Instagram Slideshow Ad Size

Instagram slideshow ads are similar to carousel ads. The user doesn’t need to swipe the images like carousel ads. In the slideshow, the pictures and videos transition seamlessly without much interaction. The specifications for slideshow ads are similar to carousel ads, except the image length is up to 50 seconds.

6. Instagram Explore Ads Size

The Instagram Explore page is the personal feed page for the users where they scroll content as per their preference. Explore ads are highly efficient as they increase the brand awareness among the viewers. 

They can also ensure that the ads reach a wider audience. The specifications are:

  • Maximum Resolution: 1080 X 1080 pixels
  • Aspect ratio: 9:16
  • Minimum width: 500 pixels
  • Maximum file size: 30MB

7. Instagram Reels Ad Specs 

Reels are viewers’ favorite content category on Instagram. These are fun and creative small videos entertaining viewers while scrolling through the app. They can easily reach your website with a swipe in the reel ad. Reels give you ample opportunity to showcase most of your products and services with audio subjected to copyright. 

The Instagram ad size for reels are

  • Resolution: At least 500 X 888 pixels
  • File type: MP4 or MOV
  • Aspect ratio: 9:16
  • Maximum video duration: 15 minutes
  • Maximum file size: 4 GB

Advertisers may note that per Instagram guidelines, reels should not contain licensed music, face or camera effects, GIFs, or product tags. Further, the video settings for reels include compressions of H.2644, fixed frame rate, square pixels, and progressive scan. Also, the primary text should contain less than 72 characters.

8. Instagram Shopping Ads Specs

Instagram shopping ads are helpful in generating sales within the app without directing the user to any other page. The advertiser can showcase and promote the product catalog within the feed with the help of shopping ads.

The IG specs for shopping ads are:

  • Maximum resolution: 1080 X 1080 pixels
  • Aspect ratio: 4:5
  • Video file type: MP4, MOV or GIF
  • Maximum video file duration: 60 minutes
  • Maximum video file size: 4 GB
  • Minimum width: 500 pixels

In addition, including captions and audio in your ads will grab the viewers’ attention and direct them to your ads.

9. Instagram Lead Ads Specs

Instagram lead ads help collect customer information such as preferences, birth date, address, profession, etc. These ads help in managing and directing the marketing campaigns. It is recommended to use images for these ads. The Instagram ad size for lead ads are:

  • Maximum image resolution: 1080 X 1080 pixels
  • File size: 30 MB

 10. Instagram Collection Ad Specs 

Instagram collection ads are another way of showcasing multiple products with a single ad. Here, along with multiple images, a cover photo or video makes a collection for selling products. 

The specifications for Instagram collection ads are:

  • Maximum resolution: 1080 X 1080 pixels
  • Video file type: MP4, MOV or GIF
  • Aspect ratio: 1:1
  • Maximum image file size: 30 MB
  • Maximum video file size: 4 GB

Moreover, the primary text should be within 125 characters, and the headline should be within 40. One should mention the landing page URL within the collection ad text.

Instagram Ad Best Practices

We are too focused on Instagram ad size, but other things make your ad campaign successful. Here are some of the best practices that you should follow while creating an Instagram ad.

Choose a Target Audience

In the Facebook Ads Manager, you get a variety of targeting metrics to choose your audience. It is one of the most crucial practices to distinguish and target your audience with ads. Running ads for an audience with no interest in your niche or products is pointless. Therefore, target your audience based on location, demographics, interests, etc. For instance, DocHipo’s Beauty Instagram ad templates can help you target female users.

Instagram ad template

Get This Template and More

On the other hand, you can use Dochipo’s Real Estate Instagram ad templates to target potential customers showing interest in properties.

Instagram ad template

Get This Template and More

Showcase Your Creativity 

Instagram is all about creating attractive content. Use high-quality graphics and compelling text to stand out with your ads. Remember, you will hold your audience for a short span of time. Hook your audience with something extraordinary in your visuals to drive leads.

Check out one of DocHipo’s Food Instagram ad templates for inspiration.

Instagram ad template

Get This Template and More

Engage Your Audience with a Compelling Story

Nobody wants to see an advertisement constantly urging them to buy the product. Instead, focus on what you can offer through your products and services. Set a compelling narrative for your product where it solves a problem for your consumers. A captivating story will engage potential customers with your brand.

DocHipo’s Hotel Instagram ad templates weave a compelling story. Check this out.

Instagram ad template

Get This Template and More

Include CTA to Create Leads

Last but not least, include a call to action button for all the ads on Instagram. CTA directs the user to take the next step toward sales. Your customers should feel confident about taking the action. Make it convenient for them with the CTA to provide the shortcut to the product page.

Tempt your audience with gorgeous Travel Instagram ad templates from DocHipo to upload click-worthy ads.

Instagram ad template

Get This Template and More

How to Design an Instagram Ad

Creating an Instagram ad with proper Instagram size and best practices can be time-consuming. One of the shortcuts is to take the help of ready-to-use templates from DocHipo. It offers dozens of Instagram ad templates for various categories. Our designers have already done all the heavy lifting with premium graphics, correct IG specs, and attractive designs. Sign up with DocHipo and create an Instagram ad with three simple steps.

1. Choose Your Template

After signing up, you will land on the homepage, where you can search for Instagram ad templates. Select your favorite template for customization.

DocHipo Instagram ad templates

2. Customize Your Template

In the DocHipo editor, you get a resourceful design widget library with hundreds of icons, illustrations, stickers, stock images, etc.

Design widgets in DocHipo editor

 Also, explore various fonts, backgrounds, and widget effects for your designs.

editing in DocHipo

Learn more with The Ultimate Guide to Using the DocHipo Editor to Design Your Documents.

3. Download Your Design

Once you are impressed with your design, you can download it in a suitable format and quality to upload to Instagram.

Download in DocHipo

Wrapping it Up

We have discussed all the essential Instagram ad sizes to help you upload seamless content. You may follow all the specifications, yet the success of an ad depends on various factors that you can take care of following best practices. If you don’t want to struggle to create an IG ad from scratch, sign up with DocHipo for a hassle-free design experience. 

FAQs

What size should Instagram ads be?

Instagram ad size depends on the type of ad format. Some standard specifications for image ads include 

  • Vertical images: 600 X 750 pixels with an aspect ratio of 4:5. 
  • Landscape images: 1200 X 628 pixels with an aspect ratio of 1.9:1. 
  • Square image: 1080 X 1080 pixels with an aspect ratio of 1:1. 

For video ads, the IG specs are:

  • Resolution for videos: 1080 X 1080 
  • Aspect ratio: 4:5
  • Maximum video length: 2 min
  • Maximum video size: 30 GB
  • Video formats: MP4 or MOV

What size is the Instagram lead ad?

The recommended Instagram lead ad size for images is 1080 X 1080 pixels with an aspect ratio of 1:1.

Is 1920×1080 good for Instagram?

To upload videos on Instagram, 1080 px width and 1920 px height are suitable sizes. However, the dimensions are ideal for full-screen posts like stories or Instagram Live. The aspect ratio for such formats is 9:16.

What is the best image size for Instagram ads?

The best image size for Instagram ads is 1080 X 1080 pixels with an aspect ratio of 1:1.

What is Instagram video ad size?

The Instagram video size should be 1080 X 1080 pixels with an aspect ratio of 4:5. The maximum size for a video file should be 4 GB, lasting between 1 to 60 seconds.

What is the best video format for Instagram ads?

The best video format for Instagram is MP4, GIF, or MOV. 

What is the maximum length of an Instagram video ad?

The maximum length of an Instagram video ad is 60 seconds.

What size are Instagram story ads?

The IG Stories ads are full-screen ads with various specifications for Instagram Stories ads for image and video formats.

  • Recommended dimensions: 1080 X 1920 pixels
  • Aspect ratio: 9:16
  • Video length: 60 minutes
  • Image appearance duration: 5 seconds
  • Maximum image size: 30 MB
  • Maximum video size: 4 GB

What is the video length limit for Instagram ads?

The video limit length of the Instagram ad is 60 seconds.

How long can a video be for Instagram reels ads?

Instagram reel ads can be 15 minutes long.