How to Design a Book Cover that Sells

How to Design a Book Cover that Sells (Step-by-Step Guide with Templates)

Last Updated Mar 28, 2024

Whether you’re designing a book cover for yourself or a client, you can’t afford to have an unattractive book cover design and let the amazing book suffer from low sales. On the other hand, eye-catching book covers intrigue people and are more likely to be picked up. A fantastic book cover must give potential readers a solid reason to purchase the book. And one chance is all you get to make a great first impression. 

In this blog post, we’ll walk you through an easy-to-follow step-by-step process on how to design a book cover that makes your books fly off shelves or online applications faster. You’ll also see many stunning book cover templates to get started with right away.

Before You Start Your Book Cover Design

Before you jump off to the designing phase, let’s figure out the following to make the design journey smoother:

What to Include In Your Book Cover Design?

Book Title

Make sure that your book title stands out. For example, look at the book titles of the following two DocHipo templates.

Cookbook Book Cover Template

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Travel Book Cover Template

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Author Name

Use a Teaser

The teaser could be a subtitle or a quote from the book that adds the curiosity factor and makes a reader buy your book.

For example, in the following Romance Book Cover Template, the teaser is “IT WAS THEIR LAST MONSOON TOGETHER”.

Romance Book Cover Template

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Children Book Cover Template

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Add Credibility

Look at the Book Cover Template below; “WINNER OF BEST BOOK OF THE YEAR” adds to the author’s credibility and book.

Romance Book Cover Template

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The other contents may include the author’s bio and photo, blurbs, publishing company logos, etc.

Determine the Design Aspects of Your Book Cover

Consider and figure out the following to design the book cover of your dreams:

Identify the Book’s Main Themes

If you’re a designer designing the book cover on a client’s behalf, you need to understand the book’s context. A book cover must support what the book is about and its overall tone and mood. This step is crucial in determining the type of imagery, typography, and overall design style most appropriate for your book cover design. Hence, it’ll give your design direction.

For example, a book based on healthy nutritional recipes will attract readers with images that ignite their urge to try them out.

Cookbook Book Cover Template

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Consider the Genre

Each genre has a pre-defined convention. For example, a couple’s photo represents the romance genre.

Romance Book Cover Template

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Below is an example of a crime thriller book cover.

Children Book Cover Template

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The point here is to embrace the expected style of a genre and, at the same time, create something refreshing and memorable.

Determine the Style of Imagery that will Reflect the Book’s Theme

You can choose from multiple styles of imagery like photographic, illustrative, or vector based. Think about the message a particular graphic style sends to a book buyer’s mind. Does it convey the tone in which the book is written?

Fictions have a lot of room for experimentation to be expressive. 

Romance Book Cover Template

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Depending on the book’s tone and mood, you can still be abstract, even in business-related books.

Business Book Cover Template

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How to Design a Book Cover in DocHipo in 5 Simple Steps

Once you’ve outlined your book cover design, let’s start with the design process. If you’re using DocHipo for the first time, sign up with your email address and password. Otherwise, log in with your credentials. You’ll land on the ‘All Templates’ page.

Step-1: Choose a Book Cover Template

Scroll down to find the book covers under the ‘General Purpose’ category.

Book Cover

The book cover templates are categorized into Business, Children, Cookbook, Romance, and Travel.

Book Cover Templates

You can design a book cover from scratch, and our online book cover maker will let your design ideas come to life. But a pre-designed template will ensure the perfect chemistry of text, graphics, and everything in between. You can customize it to your heart’s content using our rich design widgets.

You can hover over the book cover templates you love to preview them and select the one that closely matches your book’s theme.

Select Book Cover Templates

Step-2: Add or Edit the Book Cover Contents

The book title gives powerful clues to the readers about a book’s context. It should attract eyeballs and be easily readable even at thumbnail size. Ensure it stands out from the background graphics.

To edit the default contents in your chosen template, double-click on them to replace them with your own.  

Edit Text

Click on the text widget on the left sidebar and choose a format amongst the heading, subheading, and body text if you need to add more text.

Look at our quick demo on adding, editing, or deleting text in DocHipo.

Step-3: Use Compelling Images and Graphics that Appeal to Your Readers

The imagery you use in the book cover design needs to draw people in and make them interested to know more about the book.

For instance, the picture in the Cookbook Cover Template looks so delicious.

Cookbook Book Cover Template

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You’ll get the ‘pictures’ widget under the ‘Graphics and Media’ tab on the left sidebar. 

Pictures Widget

The high-quality images are categorized into many themes, such as Food And Drink, Music, Science And Technology, etc.


Here, we’re choosing a beautiful image from the ‘Travel And Vacation’ category. 

Travel And Vacation Pictures

Simply drag your chosen picture and drop it on the existing one. 

Replace Picture

You can resize and reposition the photo or graphics using the drag-and-drop tool.

Resize and Reposition Picture

If you want your own photographs on the book’s cover, here’s a video on uploading images in DocHipo.

You’d like to enhance images to give them an attractive look. Here’s how you do it with DocHipo filters.

If your book cover looks its best with illustrated graphics, explore the Illustrations library.


Watch our guide on using illustrations in DocHipo.

If icons can enhance your book cover design, go for it.

Step-4: Choose Fonts and Colors Appropriately

You can use two different types of fonts at maximum on your book cover. Avoid using fonts that are difficult to read at small sizes. Choose font colors that don’t blend with the background or other graphics. 

Romance Book Cover Template

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You can go through How to Choose Fonts for Your Design if you struggle with the same.

Pay close attention to the typography, as bad typography can ruin a fantastic book cover design.

You can take inspiration from the following book cover templates.

Cookbook Book Cover Template

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Cookbook Book Cover Template

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Colors also play a crucial role in reflecting a book’s theme and mood. For example, look at the color combinations used in the Children’s Book Cover Template to create a scary mood. The appropriate visual elements also add to it.

Children Book Cover Template

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You may check out design children book cover to see more creative designs.

Again, the combination of blue and yellow gives a professional look and feel.

Business Book Cover Template

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To change the color of any design element, select it and then click on the color icon in the editing panel. You’ll see the theme colors.

Theme Colors

If you want more colors to experiment with, click on the color palette icon to find custom colors.

Custom Colors

You’ll get various background colors, gradients, and patterns to give your book cover the best background.

Step-5: Preview and Download Your Book Cover Design

When you’re done with your book cover design, preview it to check if everything’s perfect, and then download it.

Preview Book Cover Design

Choose your file type and quality to download your book cover design.

Download Book Cover Design

Watch our video on downloading a document in DocHipo.

Before Customization:

Book Cover Design before Customization

After Customization:

Book Cover Design after Customization

Watch it if you need a quick recap on creating a book cover in DocHipo.

Design a Book Cover that Sells like Crazy!

One of the most exciting things in the journey of publishing a book is designing its cover. It also acts as a valuable marketing tool. To create a first-class and memorable book cover, you must be strategic in deciding on the perfect imagery, color, fonts, etc. Now that you have learned how to design a book cover and have stunning templates at your disposal sign up to DocHipo. Use the unique design assets to create a book cover that makes the readers curious enough to know what’s inside.