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Facebook Ad Size: A Complete Guide for All FB Ad Formats

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Last Updated Mar 19, 2024

Are you thinking of advertising your products or business on Facebook ads? Facebook gives you immense opportunity to create brand awareness and increase conversions. Facebook ads have the potential to reach around 1.98 billion, so it’s the right time to leverage them. In addition, you should know your Facebook ad size to keep your ads visible. However, there are so many ad categories and placements that the user might get confused about where to start.

This comprehensive guide will inform you about all the Facebook ad specs, including acceptable formats, dimensions, file size, video duration, etc. Moreover, you will also gain insight into designing a Facebook ad using DocHipo.

What are Facebook Ads

If you are a regular user of Facebook, you have probably come across a post, reel, or story with ‘sponsored’ mentioned under the user name. You can identify these types of content as Facebook ads. Sometimes, these ads are paired with action buttons to make them more engaging. However, Facebook advertising works based on the pay-per-click model, which means you will pay the platform every time a user clicks on your ad.

Types of Facebook Ads

Broadly, there are four types of Facebook ads:

  • Image ads – These are the images you can use in your ads.
  • Video ads – Facebook allows videos in motion with sound to make your ads more dynamic.
  • Carousel ads – These Facebook ads have two to ten cards containing images, videos, or a mix of both formats.
  • Collection ads – Facebook collection ads are similar to carousel ads. However, on mobile displays, these ads have a cover photo along with smaller images at the bottom of the cover image.

These ad formats have various placements, such as Facebook feed, marketplace, stories, etc., for which the Facebook ad dimensions vary depending on the Facebook Ads Guide. Therefore, following Facebook ad specs for different formats ensures optimum performance and a smoother user experience. In the next section, we have covered every type of Facebook ad size for various placements.

Facebook Ad Size for Various Formats

Let’s explore various ad sizes for Facebook right away. With each category for Facebook ad size, you can get better insight with an example. Go through this comprehensive guide and save it for reference while uploading any Facebook ad.

Facebook Feed Ad Size 

We all scroll through Facebook every day. The never-ending scrolling habit presents the perfect opportunity to get hold of your potential customers. You can upload a Facebook feed ad as an image, video, carousel, etc. Check out the dimensions for Facebook ads:

Facebook Ads Image Size for Feed

The specifications for Facebook image ads on the feed are as follows:

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1.9:1 or 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels

For instance, look at this example of an image ad for Facebook feeds that informs about the product with an attractive layout.

Also, one should note that adding a link may alter the ad’s visibility, affecting the performance. Therefore, the recommended Facebook ad size to optimize ads for other ratios between 9:16 and 16:9 is 

  • Resolution: 1200X628 pixels
  • Minimum size for width and height: 600 pixels

Create Facebook image ads with preset recommended dimensions. DocHipo’s Facebook Ad Templates offer various categories, such as beauty, food, sale, Christmas, real estate, etc. Customize these templates to design a visually appealing ad for your business.

Facebook ad template

Get This Template and More

Facebook ad template

Get This Template and More

Facebook Ads Video Size for Feed

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 for desktop or mobile or 4:5 for mobile only
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
  • Video duration: 1 second to 241 minutes.

Furthermore, Facebook recommends video captions to make it more accessible without sound. However, a video ad with sound acts as the icing on the cake. Moreover, note these text recommendations for Facebook feed ads:

  • Primary text: 125 characters 
  • Headline: 27 characters 
  • Description: 27 characters 

Facebook Carousel Ad Specs 

Facebook carousel ads are one of the most versatile formats. They allow you to upload multiple images, videos, or a mix of both in a single ad with a separate link to each one. The carousel ads allow 2 to 10 files, and you can tell a compelling story or showcase various products with them. However, there are multiple placements for carousel ads on Facebook, such as feed, reel, marketplace, stories, etc. Therefore, it’s crucial to understand standard Facebook ad size for carousel ads.

Facebook Carousel Ad Image Specs

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB

Facebook Carousel Ad Video Specs

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type: MP4, MOV or GIF
  • Maximum file size: 4 GB
  • Video duration: 1 second to 240 minutes

Also, the text recommendations for carousel ads are crucial. Here are the specifications:

  • Primary text: 125 characters 
  • Headline: 32 characters 
  • Description: 18 characters 
  • Landing page URL: Required

In addition, the Facebook ad format for Catalog products and Overlay carousel ads are different. The Catalog product ads contain an enlarged single image along with other pictures displayed at the bottom of the ad. Take a look at this example for better understanding.

On the other hand, overlay carousel ads have a similar display but with an enlarged video or image with a placement in the reel. 

Facebook Right Column Ad Size 

The right-column placement ads on Facebook are visible on the right side of your desktop screen. You can place your image, video, or carousel ads in this column to show off your products. To illustrate, here is an example of a Facebook right-column ad on the desktop screen.

Facebook Ad Image Specs for Right Column

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels

Show the best side of your products in the Facebook Right column ads with Beauty Facebook Ad templates from DocHipo.

Facebook ad template

Get This Template and More

Facebook ad template

Get This Template and More

Facebook Ad Video Specs for Right Column

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 for desktop or mobile or 4:5 for mobile only
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels
  • Video duration: 1 second to 241 minutes.

Facebook recommends avoiding adding text to these ads due to the small image size. However, you can add a headline within 40 characters. Since the Facebook right-column ads are only for desktops, you should avoid links leading to mobile-optimized pages.

Facebook Ad Size for In-stream Videos

Facebook’s in-stream video ads allow you to show ads before, in between, or after organic video content. With a pop-up, the video ad introduces the ad video when the user watches the organic video. In addition, you can also make it a skippable ad, where the viewer can skip it after watching for the first five seconds. 

The Facebook ad size for in-stream video ads is as follows:

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 or 16:9
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Maximum video duration for desktop: 5 to 15 seconds
  • Maximum video duration for mobile: 5 seconds to 10 minutes

The in-stream ads are skippable; thus, you should grab the attention within the first five seconds with a hook. Also, note the text recommendation for these ads:

  • Primary text: 125 characters
  • Headline 40 characters

Facebook Marketplace Ad Size 

The Facebook marketplace makes buying and selling your products very convenient. You can upload your product’s image along with its description and price. Further, it helps advertisers actively reach out to communities interested in buying the product.

Facebook Image Ad Size for Marketplace

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB

Further, note these text recommendations for Facebook Marketplace ads.

  • Primary text: 125 characters 
  • Headline: 40 characters 
  • Description: 30 characters

Facebook Collection Ad Specs 

Facebook collection ads are similar to carousel ads but differ as Facebook generates them automatically from the e-commerce product catalog. These ads also have a cover image and smaller images of various products at the bottom. Moreover, you can curate the photos to show them in a collection ad. 

Facebook collection ad displays are similar to carousel ads on desktops. However, this differs when the viewer uses a mobile phone to scroll your ads.

Facebook Ad Image Specs for Collection Ads

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB

Further, revamp your Facebook Collection ad cover images with Black Friday Facebook Ad Templates.

Facebook ad template

Get This Template and More

Facebook ad template

Get This Template and More

Facebook Ad Video Specs for Collection Ads

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 for desktop
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB

Facebook Messenger Ad Sizes

The Messenger Stories ads appear between organic stories with a prompt or an action button. These ads are only visible on mobile phones using the Facebook Messenger app. Messenger Stories ads bring an immersive experience for the users to interact with your ads. For images, the Messenger ads play for five seconds, whereas for video ads, the duration is up to ten seconds. Further, the viewer can watch the entire video by clicking on the ad. 

Facebook Image Ad Size for Messenger Stories 

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 9:16
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels

Facebook Video Ad Size for Messenger Stories 

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 9:16
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Video length: 1sec to 2 minutes
  • Minimum width: 500 pixels

Choose an eye-catching picture or video, and present it with catchy text in your stories. Here are the text recommendations for these ads:

  • Primary text: 125 characters 
  • Headline: 40 characters

Facebook recommends leaving approximately 14% (250 pixels) from the top and bottom of the Messenger stories ads for any text or logo. Instead, you can use this space for a CTA button.

Facebook Ad Size for Business Explore 

Business explore ads on Facebook are targeted ads for users actively searching for a business or niche content. People might search for diverse topics such as beauty, fitness, clothing, etc. Choose an eye-catching photo to communicate about your brand and products. Also, add a video with sound to make your ads more engaging.

Facebook Image Ad Size for Business Explore 

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1.91:1 or 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels

Facebook Video Ad Size for Business Explore

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 for desktop or mobile, or 4:5 for mobile only
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Video length: 1sec to 241 minutes
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

The text recommendations for Facebook Business explore ads are as follows:

  • Primary text: 125 characters 
  • Headline: 27 characters
  • Description: 27 characters

Facebook Stories Ad Size 

Facebook stories ads can bring your ads to life with immersive images and videos. These ads appear in between organic stories with a CTA button. That is to say, you can encourage users to shop, explore, or visit your website. In addition, you can use multiple cards to display your images and videos in the story. Each card is five to ten seconds long. 

Facebook Story Image Size

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 9:16
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 500 pixels

Facebook Story Video Size

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 9:16
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Video duration: 1sec to 2 minutes
  • Minimum width: 500 pixels

In addition, Facebook recommends using captions and sounds in story ads. Also, consider leaving about 14% (250 pixels) from the top and 20% (340 pixels) from the bottom of the Facebook story ads for text or logos, as the call to action button occupies these areas.

The text recommendations for these ads are as follows: 

  • Primary text: 125 characters 
  • Headline: 40 characters

Facebook Search Results Ad Size

Search results help you target ads based on the user’s search intent. Such ads have a higher chance of leading conversions as potential customers come across them. Besides, Facebook Search results ads are great for reaching Facebook marketplaces as you can target a wider audience with broader search categories like sales, fashion, sports, etc.

Facebook Image Ad Size for Search Results

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1.91:1 or 1:1
  • File type: JPG or PNG
  • Maximum file size: 30 MB
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels

Facebook Video Ad Size for Search Results

  • Resolution: minimum 1080X1080 pixels 
  • Ratio: 1:1 
  • File type: MP4, MOV, or GIF
  • Maximum file size: 4 GB
  • Video length: 1sec to 241 minutes
  • Minimum width: 120 pixels
  • Minimum height: 120 pixels

The text recommendations for these ads are:

  • Primary text: 125 characters 
  • Headline: 40 characters
  • Description: 30 characters

How to Create a Facebook Ad Design

Before uploading a Facebook ad, you need to design it first. For a non-designer, this can be a time-consuming and challenging task. The shortcut to attention-grabbing designs for your documents is DocHipo. With DocHip, you can get customizable Facebook Ad templates with premium designs to stand out among your competitors. Sign up with DocHipo for free and follow three simple steps to design a beautiful Facebook ad within minutes. 

1. Choose Your Template

After signing up, search for the Facebook ad in the search bar on the DocHipo homepage.

DocHipo homepage

You can find templates based on the format, industry, and occasion with DocHipo. Learn more with this video.

Choose a Facebook ad that aligns with your product, business, or niche.

Facebook ad size templates

2. Customize Your Template

Once you have selected the Facebook ad template, you can customize it in the DocHipo editor. With an excellent design widgets library, DocHipo offers hundreds of fonts, icons, stickers, illustrations, effects, stock images, etc, to revamp your design. 

Customizing Facebook ad size templates

Find design widgets in the DocHipo editor effortlessly.

With an intuitive drag-and-drop functionality, you can easily replace any design element. 

Facebook ad size template customization

Learn to upload images in DocHipo with this video.

3. Download Your Design

When you are impressed with your design after all the customization, click on the three dots at the upper right corner of the editor and select download.

Download Facebook ad design

Now, select the suitable file type and quality before clicking on download. Voila! Your design is ready to upload as a Facebook ad. 

Download Facebook ad design

Explore more about DocHipo.

Final Thoughts

We know that Facebook ads have diverse formats and placements. This blog has covered all types of Facebook ad sizes, so you can use it as your go-to guide for reference. Also, if you are a beginner at Facebook advertising, check some ad examples in your niche to get inspiration. 

Design beautiful Facebook ads with DocHipo’s customizable templates and save your time. DocHipo offers a wide range of templates for all your documents. Sign up with DocHipo and create your documents quickly without any design experience.

FAQs

What is the size of a Facebook ad?

The recommended size for a Facebook ad is 1080X1080 pixels with an aspect ratio of 1.91:1 or 1:1.

What is the format for a Facebook ad?

There are various types of Facebook ad formats, such as:

  • Photo
  • Video
  • Stories
  • Messenger
  • Carousel
  • Collection
  • Slideshow
  • Playables

What size should Meta ads be?

The recommended Meta ad size should be 1080X1080 pixels with a 1:1 aspect ratio.

What is FB collection ad size?

The specifications for Facebook Collection ads are as follows:

  • Resolution: minimum 1080X1080 pixels
  • Ratio: 1:1
  • File type for images: JPG or PNG
  • File type for videos: MP4, MOV, or GIF
  • Maximum file image file size: 30 MB
  • Maximum file video file size: 4 GB