5 Pro Tips for Building Awesome Infographics
Presenting information in a fun way is a challenge we all face. And this is not confined to the corporate world only. Be it presenting a Dos and Don’ts list to a tour group, sharing important events of the last decade in your classroom, or presenting a survey result to your marketing team, raw information can be pretty boring to look at and engage with. And this is where infographics come into play!
As the name suggests, infographics are those documents that dress-up information with graphical elements to make them more engaging and easy to understand. To be honest, the use of infographics has no limit. You can use one as a roadside sign, a blog graphic, within a presentation, in your classroom, on the social media walls. The possibilities are endless, really!
So, how to master the art of building an infographic?
Building an infographic is a tad different than building any other document. Unlike a poster or a social media post, an infographic is more likely to contain multiple information, facts and figures. The challenge is to sort out this data, place them in a way which is visually appealing as well as easy to digest.
Here are 5 pro tips for creating great infographic!
1. Understand Data Points
As the name suggests, data points are nothing but the point around which the information or data is presented. More often than not, an infographic has multiple data points.
For example, if you are a medical clinic or a teacher trying to convey the importance of drinking sufficient water, then you are more likely to use multiple information. You may want to inform your audience about how much water the body needs in a day. You may also want to inform them about how water helps in our various bodily functions. Furthermore, you may want to warn them about the signs of dehydration. The list can go on. Now, each of this information is a separate data point, around which you are offering information.
So, when you are looking at building an infographic, identifying your data points is crucial. Here are some questions that’ll help you understand your data points:
A. Are you offering one piece of information or are there multiple data that you are looking at presenting?
B. If there are multiple data, can you segregate each point?
C. Once you have segregated the points, do you have relevant information (that you would like to use) on each of those points?
Once you’ve figured this out, you are ready to get to work!
To make your job even easier, DocHipo comes with the Block concept. You can simply use one block for one data point. This way, your information stays segmented, easy to understand and infinitely easier to edit (and reuse) in future.
2. Go Easy on Text
The whole point of using the infographic is to make the information bite-size and engaging. And, a wall of text does not help here. (Guilty of the crime myself!)
So, do not, I repeat, DO NOT use more text than what is absolutely necessary. Use facts and figures with appropriate graphic to represent the idea. The following graphic shows you how to master the concept:
Keep in mind the following points:
A. Use as little text as possible.
B. Use facts and figures whenever possible.
C. Convey ideas using graphics.
3. Use Graphics Wisely
I know, it is tempting to add graphics, pictures and other design elements. But, use them wisely!
The purpose of the graphics here is to complement the information, not to over-power them.
No matter how tempted you are to put something on that empty corner, RESIST! Instead, play around with solid background colours (that complement your concept, of course) and easy-on-eyes background patterns to make your infographic look bright and beautiful. The DocHipo template below is an excellent example.
Create a design that is clean, easy on eyes, highly readable and highlights the info with complementing graphics!
4. Stick to a Color Scheme
We all love a little bit of colour in our lives (and in our designs)!
But, going overboard with colours will only hamper the readability and dilute the message in your infographic. Now, that does not mean you’ll have to go monochrome every time!
Rather, decide on a colour scheme and stick to it. You may experiment with multiple bold colours but try to use two or three colours primarily. This way, you can add that splash of colours, without overwhelming the design.
Use a Relevant Template
Designing an infographic is a little trickier than other document types, especially so for first-timers. And this why DocHipo comes with multiple gorgeous infographic templates. Simply choose the right one and get going.
Infographics can be a really powerful marketing tool for conveying ideas and information across industries. And today you can use infographics for multiple purposes too. So, don’t stop at presenting information, present them in a way that makes an impact!
Sign-up for DocHipo today! It is completely free to get started. Let’s make information fun!