Size of Flyers with Use Cases: A Guide for All Flyer Dimensions

Flyers are one of the most effective marketing tools. Although they are an affordable option for advertising, people often wonder what size of flyers they should choose. After all, flyers come in various sizes, depending on their purpose, industry, and portability.

But that’s not all. Your flyer layout design significantly depends on the size you choose. You may already have questions about which flyer to select if you want to provide detailed information or keep your message concise for an event. 

This blog answers all your questions about various flyer sizes. From dimensions in different specifications to suitable use cases and distribution strategies, we have covered it all. We will also guide you in choosing a suitable flyer size within your budget.

Why the Size of Flyers Matters

Before you ask ‘What size are flyers?’, you need to know why you should be concerned about the flyer sizes. The size of a flyer directly impacts how well your flyer communicates the message. Here are some of the key reasons:

Flyer Dimensions Affect Design Flexibility 

Without a canvas, can you decide the placement of different design elements? Absolutely not. You can apply design principles like balance, alignment, white space, etc, only when you know the size of the flyer. 

Larger flyers, such as A4 or A5, provide more space for content, while smaller ones are ideal for concise, impactful messages. Also, a poorly chosen size can make your design look cramped or empty.

Readability Depends on the Flyer Sizes

To maintain readability, your text layout varies depending on the size. Smaller flyers force you to keep messages short and snappy, which works well for quick promotions. On the other hand, larger flyers allow you to experiment with typography in design. In short, the right size lets your design elements breathe, so that you can highlight the essential details. 

Flyer Size Determines the Distribution Strategy

The size affects where and how you distribute flyers. While small flyers slip easily into mailboxes, shopping bags, or event handouts, the larger flyers stand out on notice boards or as inserts in magazines. Therefore, when you choose the right size of flyers, the distribution and marketing strategy gets aligned easily. 

Size of Flyers Affects Cost Efficiency

Printing costs vary with the size of flyers. Smaller flyers are affordable to print in bulk, but if you need to share detailed information, investing in a larger size may be more cost-effective than printing multiple smaller ones. 

Flyer Size Influences Audience Engagement

The right flyer size can influence how long people hold onto it. A pocket-sized flyer is convenient to carry, while a bigger flyer often feels more valuable and more challenging to ignore. It’s up to you to decide what kind of impact you want on your audience.

Now that you understand why flyer dimensions are essential, you can proceed. Let’s explore what a typical flyer size looks like.

What is the Size of Flyers

Some of the most common questions around flyer size are: What is the standard size for a flyer? Or what is the average flyer size? The answer is not that straightforward. Flyers are not one-size-fits-all documents. There are different types of layouts with different flyer sizes depending on the purpose. 

For better understanding, take a quick look at this picture to get an idea of the various standard flyer sizes.

Now, let’s explore each best flyer size for each format, along with their use cases and distribution methods.

A4 Flyer Size

A4-size flyers are commonly known as the standard flyer size across the globe. The size of these flyers is the same as any poster, large enough to accommodate text information and visuals. 

Flyer Dimensions:

• 8.3 × 11.7 inches
• 21.0 x 29.7 cm
• 210 x 297 mm
• 2480 × 3508 px

Best Use Cases: 

A4-size flyers are the most popular flyers, ideal for including plenty of details. You can use these for business flyers, product lists, menus, schedules, catalogues, etc. 

Distribution Method:

These can be distributed as handouts or displayed on bulletin boards. Some of the scenarios where you can distribute flyers include trade shows, conferences, office receptions, and in-store displays.

Additionally, if you need ready-to-use, high-quality flyer designs in standard size, you can select a layout from DocHipo Flyer Templates. Here is a real estate flyer that you can use for your business.

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US Letter Flyer Size

It is the standard flyer size in America and Canada, which is slightly similar to the A4 size. 

Flyer Dimensions:

• 8.5 x 11 inches
• 21.59 x 27.94 cm
• 216 x 279 mm
• 2550 x 3300 px

Best Use Cases:

When you need to share detailed content with a professional look for businesses, conferences, and corporate events in the US and Canada.

Distribution Method:

They work well for both face-to-face distribution and print inserts, like the A4-size flyers.

For a better understanding of professional flyers for corporate use, check out this flyer layout.

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A5 Flyer Size

A5 Flyer is almost similar to a half-page flyer (5.5″ × 8.5″), differing by a few inches. These types of flyers are excellent if you want ample content space and easy portability.

Flyer Dimensions

• 5.8 x 8.3 inches
• 14.8 x 21 cm
• 148 x 210 mm
• 1748 × 2480 px

Best Use Cases:

The A5 flyers are ideal for event announcements, product showcases, and local business promotions worldwide, excluding the US. If you are using this flyer format in the US, you need to adjust them to the standard half-page flyer size.

Distribution Method:

Since A5 flyers are compact and portable, you can distribute them as handouts in busy areas, on retail counters, gift as in-store giveaways, share as newspaper inserts, or include them with the mailers without an envelope. 

Here is an example of an A5 flyer from Music Festival Flyer Templates, retaining all the visuals and text elements.

A3 Flyer Size

Also known as party size flyers or large flyers, A3 flyers have the largest size. That means you have a lot of space for content.

Flyer Dimensions:

• 11.7 × 16.5 inches
• 29.7 × 42.0 cm
• 297 × 420 mm
• 3508 × 4961 px

Best Use Cases:

Due to their large size, these flyers are suitable for posters, concerts, trade shows, real estate ads, and big event promotions.

Distribution Method:

These flyers are suitable for displays on wall postings, bulletin boards, shop windows, etc. If you want to give these as handouts, you can place them as folded inserts in packages.

For example, consider this large flyer-size design from Sports Flyer Templates, which you can use to create hype for any event. Notice how the thematic visuals grab attention immediately, conveying the message at once.

A6 Flyer Size

A6 flyer size is the smallest and most compact flyer type, perfect for focused content. These are pretty similar to quarter-page flyers (4.25″ × 5.5″), that is, a quarter of one full sheet of paper. Plus, the flyer can accommodate limited information; thus, users need to space out all the elements without cramming everything within the layout.

Flyer Dimensions

• 4.1 × 5.8 inches
• 10.5 × 14.8 cm
• 105 × 148 mm
• 1240 × 1748 px

Best Use Cases:

This compact flyer size is ideal for quick promotions, mini ads, event reminders, coupons, discount cards, flash sales, and festival promos.

Distribution Method:

The small size offers a lot of flexibility for distributing A6 flyers in various ways, especially in a busy and high-traffic area. You can gift them with purchases, slip them into product packaging, attach them to receipts, or leave them at the counters.

For inspiration, check out this compact yet attention-grabbing flyer design informing about the grand opening and discount offer.

DL Flyer Size

The DL flyer format is long and sleek, which easily fits into an envelope. This type of format is similar to rack-size flyers (8.5″ × 3.5″), designed for display stands. Unlike A4 and A5 flyers, you get less content space. Therefore, pick it up when your text content is to the point rather than descriptive.

Flyer Dimensions

• 3.9 X 8.3 inches
• 9.9 X 21cm
• 99 X 210 mm
• 1169 × 2480 px

Best Use Cases:

Since the flyer size is long, it is best suited for menus, listicles, price lists, service offers, appointment reminders, job openings, events, etc.

Distribution Method:

The DL flyers are usually kept at reception desks or handed out at restaurants and cafes. You can also mail these flyers within envelopes.

Here is what a DL flyer looks like with all the information within it.

Square Flyer Size

Square flyers are a modern and trendy flyer format that stand out instantly because they break away from the usual rectangular look. These can vary in size, but the length and height remain the same.

Flyer Dimensions:

• 5 X 5 or 6 X 6 inches
• 12.7 X 12.7 cm or 15.2 X 15.2 cm
• 127 × 127 mm or 152 × 152 mm
• 1500 × 1500 px or 2400 × 2400 px

Best Use Cases:

These flyers are ideal for standing out from the typical rectangular flyers. However, you should refrain from using these for corporate purposes. Otherwise, you can use it for fashion, lifestyle, creative brands, modern event invites, cafés, etc.

Distribution Method:

You can distribute them at various locations, including boutique stores, cafés, event goodie bags, and social media-inspired giveaways.

Here is what a square flyer looks like when used for a restaurant or cafe. 

Digital Flyer Size

Before we delve into digital flyer sizes, let’s first define ‘What is a digital flyer?’

Digital flyers or e-flyers are graphics, PDFs, or interactive designs created for distribution via email, social media, websites, or messaging apps. Instead of printing, you share them online, making it a cost-effective way to share flyers.

Digital flyers are essentially the online version of printables. Therefore, the size of flyers for any online use depends on the social media post sizes for various platforms. Other than those, here is the list of the recommended flyer size in px for each distribution platform.

For Email & Messaging

• Email Flyers: 800 X 1200 px  (Easy to read on both desktop and mobile).
• WhatsApp / Messenger Flyers: 1080 X 1080 px  (Best for all applications). You can also use 1080 × 1350 px as it fits nicely on the phone screens.

For Web & Online Ads

• General Web Use (Portrait): 1080 × 1350 px (Best for social feeds) and 1200 × 1800 px (Good balance for websites and blogs).
• Banner-style Flyers: 1200 X 628 px or 1600 X 900 px.

How to Choose the Best Flyer Size

You know everything about various sizes of flyers and their use cases. But how would you choose the exact type of flyer that fits your purpose and budget? Well, here are a few steps you can follow.

Define Your Purpose to Design a Flyer

First, you need to determine what you want to convey to your audience. Is it an event promotion, product launch, takeout menu, campaigns, or club invite? Each use case demands a different amount of space. Small flyers or A6 flyers are suitable for handouts, while larger flyers or A4 flyers are more effective for sharing detailed information.

Consider the Distribution Method for the Size of Flyers

Next, you need to decide how you will distribute the flyers. Are you going to print them or go for digital flyers? Also, if you are planning to distribute flyers via mailers, you need to consider postal requirements to avoid extra costs. 

Understand the Goals of Flyer Distribution

Whatever distribution method you choose, distributing flyers also depends on your marketing strategy and target audience. The primary objective of flyer distribution is to engage the audience and prompt action. Likewise, you should pick the information that drives the action.

Larger sizes allow for more detailed visuals, multiple sections, or event schedules. On the other hand, smaller sizes create intrigue and are great for teaser campaigns or simple promotions. 

Analyze the Budget and Printing Costs 

The cost of printing largely depends on the flyer sizes. Smaller flyers are budget-friendly to print and easier to distribute. In contrast, larger sizes might cost more but offer more design real estate and attention-grabbing potential.

Consider Industry Norms and Target Audience

Some industries naturally prefer a specific size of flyers. For instance, corporate and professional sectors tend to favor US letter or A4 flyer sizes, whereas A5 or DL sizes are popular in retail, restaurants, and travel because they’re compact, cost-effective, and easy to hand out.

On the other hand, creative industries like fashion, lifestyle, and events often choose square or oversized flyers to stand out visually. Therefore, aligning flyer design size with businesses and industries gives a sense of familiarity to the audience.

How to Change the Size of a Flyer with DocHipo

If you’re looking for pre-designed flyer templates that align with your business, purpose, or industry, DocHipo can be your best option as a Flyer Maker tool. You can seamlessly create a stunning flyer by customizing the text, visuals, and flyer size within a few minutes. First, sign up with DocHipo and create a flyer design in these simple steps.

1. Choose a Flyer Template

Once you land on the All Templates Page, search for flyer templates. Next, you can filter the flyer options based on different categories or simply scroll through the entire library. Choose a flyer template that fulfills your needs.

2. Customize the Design and Flyer Size

After you choose the flyer template design, you will land within the editor. Next, you can change the existing A4 size with the Smart Resize option. 

You can easily switch it to other sizes, such as A5, A3, legal, and letter size, with just a click.

Alternatively, you can edit the custom dimensions in various specifications, such as inches, cm, mm, or pixels. 

As soon as you click on apply, you have changed the size of the entire layout. Now, adjust the text and visual elements according to the size. 

To learn more about the smart resize feature, watch this video.

3. Download Your Flyer

After making all the changes, click on the three dots in the upper right corner of the editor and download in a suitable format and quality.

Final Thoughts

After reviewing all the flyer sizes, you can choose one to create a stunning flyer design. When selecting the size of flyers, consider the marketing strategy for distributing them. Remember, the size of the flyer and the design go hand in hand to make an impression on the viewer. Before you start designing, gain clarity about the visuals and text content that you will include in the layout.

Creating a flyer from scratch can be time-consuming. Therefore, switch to DocHipo to kick-start designing the flyer for your niche. DocHipo offers numerous customization options, along with a size optimization feature. Sign up and start creating your flyer today!

FAQs

1. What is a standard flyer size?

The standard flyer size varies by region; in the US and Canada, the standard size is letter size, which is 8.5” x 11”. Other countries consider A4 flyer size as the standard dimension, which is 8.3” X 11.7”.

2. Should flyers be A4 or A5?

Flyers can be either A4 or A5, depending on your content, budget, and purpose. You can choose an A4 flyer if you want to share information in detail or want ample space for visuals and text. On the other hand, A5 flyer size is better for concise details and portability.

3. What is the size of a flyer in pixels?

The pixel size of a flyer depends on the type of flyer you use. For print, 300 DPI pixel size is considered to keep the quality of the flyer intact. Here are the flyer sizes in pixels:

• A3 Flyer: 3508 × 4961 px
• A4 Flyer: 2480 × 3508 px
• A5 Flyer: 1748 × 2480 px
• A6 Flyer: 1240 × 1748 px
• DL Flyer: 1169 × 2480 px
• US Letter Flyer: 2550 × 3300 px
• Square Flyer: 1500 × 1500 px or 1800 × 1800 px