Instagram Marketing

Branding Joe: Joe Creates a Stunning Diwali Instagram Post in DocHipo

blog-bannerNov 6, 2020

Hi There!

I hope all of you are doing great!

As the festive season is gearing up for some pomp and celebration, I am extremely occupied with DocHipo’s templates. After all, this is my one-stop destination for all my creative needs.

Now you must be wondering what got me so busy other than my lovely clients. Well, Diwali is coming up, and I am all set to wish the world in a colorful way. Hence, I was browsing through the stunning templates of DocHipo for my Instagram posts. 

Oh yes! I am going to use Instagram this time!

Recently I have noticed that my Youtube channel, launched very recently, has been receiving an overwhelming response. So this boosted my followers on both the social media handles (Facebook and Instagram). Also, I have realized that I have been focusing a lot on Facebook for marketing.

So this time, I want to expand a bit more and use Instagram for marketing, and what is better than marketing your brand through festival posts. 

Hence, today I will talk about the 4 important points to consider when marketing on Instagram. Also, I will share the awesome templates that caught my eye and stopped me from browsing elsewhere. 

I will walk you through the entire process of selecting a template for Instagram and using it on the platform.

4 Important Factors to Consider when Marketing on Instagram

Recently I came across very surprising statistics, which was a real head-turner. 

Just like me, 93% of marketers use Facebook in comparison to Instagram, which is used by 36% of the marketers. But, the fact lies 70% of the users check out a brand on Instagram.

Yes, Instagram is really a powerful arena to be all flashy about your brand. Also, as I was researching more about this platform, I realized that Instagram is mostly used worldwide by audiences with an average age of 18 years to 34 years. Within this age group, about 338 million users are aged between 25 to 34 years. That’s exactly the age of my target audience to whom I intend to sell my life advice.

Hence Instagram is simply perfect for me!

So, now without much ado, let’s quickly know a bit more about the 4 important factors to consider when marketing across Instagram.

1. Using a Professional Account

Well, both Instagram and Facebook give you the feature to use a Professional Business account. Since Instagram is owned by Facebook, you can actually use these two platforms interchangeably and share similar posts in both the spaces.

Talking specifically about Instagram, you can open a business account for absolutely free. In fact, I recommend you to do so, mainly because this account will give you additional perks which will enhance your marketing efforts. 

Let me further elaborate.

So basically, once you have an Instagram business profile, your account is taken differently in comparison to the personal accounts. 

Also, when you create a professional  account, you will be asked whether the account is solo-based (influencer) or it sells products or services. This classification enables you with the right features within this platform, which will help you in your purpose to boost your brand identity. 

Like, for me, I had chosen the Business option because I am a life coach and want to market my brand for getting more clients. 

Once you get a professional account, you will be able to track and monitor your profile analytics. This will allow you to understand which post is working and which is not. Then you can accordingly plan your marketing strategy. 

Also, when you post a visual on your Instagram-stories then you will get the option to add links of your website. The “swipe-up” method of accessing the link increases user engagement and traffic.   

In short, you can be more direct with your promotional activities and marketing campaigns on Instagram if you have a business account.

2. Using Hashtags to Reach Your Community

Hashtags are a recent yet revolutionary phenomenon in the world of social media, especially for Instagram.

This is trending for a reason, and I will tell you why.

With hashtags, your posts and content can be easily discovered by your target audiences. When users type a hashtag on the search bar, it suggests a list of relevant posts under it. This increases reachability and helps you to promote your business to your prospects easily.

In fact, some hashtags have a dedicated follower base who are really serious about the topic they are searching for. 

Now, you cannot randomly flood your posts with a big list of hashtagged words that are not relevant to your business. This idea of reaching out to as many people as possible is not really a good way of doing this. 

Rather, start with a strategy that will determine your target audience and the brand that you want your business to be associated with. Only after then you should select your hashtags to make the most out of it.

Be wise, choosy, and pertinent about using the hashtags. 

Especially for me, hashtags work like magic. This is because I am out on a mission to create a brand influence on a personal level. Hashtags allow me to be the face of my brand.

3. Engaging and Interactive Write-ups

Your post is always accompanied by a small description, accompanying the hashtags. 

This description is really important because it further bolsters your posts to your viewers. Hence you mustn’t randomly write about the post. 

Think before presenting the post to your excited followers and to-be-followers. Make a proper posting schedule and a decent lengthed write-up supporting it. 

Also, check your tonality. Instagram is a very casual platform. Hence a formal way of presenting your posts can make it non-appealing and non-interactive. Your tonality must be friendly and engaging. When your viewers read the text, then they should feel like being directly addressed to. 

This interactive way of communicating your brand to your audience enhances brand identity and engagement. Also, your prospects will buy your message once they can identify the efficacy of your product/services. 

At times it is nice to add a cheerful emoji because this makes the entire text appear easy-going, making your brand look approachable.

4. Beautiful Visuals for Posts and Instagram Stories

Instagram is a purely visual-based platform. Here pictures speak more than the words. So your visuals must be stunning!

For both the newsfeed and Instagram stories, your visuals must be attractive.

Instagram allows you to add texts and other graphics, along with filters to make your picture look more compelling.

When posting images, try to be creative and unique. This is because Instagram is the most powerful platform where you can be creative about your promotional ideas. 

Especially when you post Instagram stories, it acts as a daily pictorial diary of events that are taking place with you and your brand. 

For instance, according to your promotional strategy, you are offering a mind-blowing discount that is valid only for 24 hours. You can use it on the Instagram story, which can reap an enormous amount of clients and brand recognition. Hence the picture through which you are promoting this should be bright, colorful, and at sync with your brand.

Regular stories keep your brand in the game of being socially active, which is good for promotions. Also, when you post marketing visuals on Instagram, try to be more creative than being too salesy. 

I know by this time you are a bit muddled up about Instagram post designs, But just wait!

I have the best solution for you!

You already know about it…Yes, I am talking about DocHipo.

Instagram Post Templates to strategize your visual marketing

Well, if you ask me, DocHipo has everything I need. Right from creating a Facebook business page to creating a YouTube channel, DocHipo has it all.

All you need to do is sign up

My point is clear and simple: why waste your time, money, and resources when you can get tons of appropriate templates at DocHipo – because true success lies in working smart, not hard.

For example, I have decided to encash my branding strategy upon the fact that a globally celebrated event is close-by. Diwali is celebrated by all worldwide and is looked up to with excitement and awe.

This means that the theme is trending or going to be in trend very soon. It also allows me to utilize hashtags strategically without appearing too commercialized. 

So, my first step in the strategy will be to select a suitable template or templates. At DocHipo, you will never feel restricted, as you can keep on selecting and using as many templates as you can. 

Let’s look at some of the Diwali templates together and select which one I will use on Instagram:

How to Create Your Template in DocHipo?

Creating a template for your Instagram post is super-easy at DocHipo. It will not even take you 10 minutes to create one.

I created a Diwali post that promises my clients a special discount on my Life Coaching sessions. The post is bright, colorful, and I am sure it will instantly attract my prospects. 

So here are the steps that you can follow.

Step 1:

If you haven’t signed up already, then do it now. 

Once you are on the landing page, you can type “Instagram post”  on the search bar, and then select the option.

DocHipo for Instagram Post Template: Landing page

Or,

You can select “Social Graphic” on your left-hand-side panel and select the appropriate option, “Instagram post”.

DocHipo for Instagram Post Template: Landing page

As you are redirected to the Document template page, you will see tons of awe-inspiring templates, ready to fulfill your creative visions. You have to choose from them.

As mentioned earlier, I have chosen a Diwali themed template.

DocHipo for Instagram Post Template: Document Templates page

Step 2:

After you have selected your template, you will again be redirected to the Document information page. Here your name will be auto-populated, along with the Document name, which you can change. Then you also have to provide a Document description, which will make the Document convenient to use.

DocHipo for Instagram Post Template: Document Information page

Step 3:

As you click “Next”, you will enter DocHipo’s Editor.

DocHipo for Instagram Post Template: Editor

Now you start customizing and editing. 

I have changed just the text because the rest seemed absolutely perfect. From the “Exhibition”, I have changed it into, “Discounts”. Also, I have changed the dates and timings. From “Nov 23-27 | 3-9 PM” to, “Nov 10-13 | 5-7 PM”. Lastly, I changed the bottom text, “Royal Banquet” into, “Online Life Guidance”.

DocHipo for Instagram Post Template: Editor

That’s it. Now it is time to download it. 

Step 4:

To download, you have to select the dotted line on the top-right corner. As the bar pops-up, select the “Download” option. You will see a box appear where you can download the document into a PNG or a PDF file format, in varying quality, ranging from Normal, Medium, to High.

I have selected a High-quality PNG file format.

DocHipo for Instagram Post Template: Download options

Final Look:

DocHipo's Instagram post template final look.

Conclusion

DocHipo is really user-friendly and can be used by anyone. You do not need specialized editing knowledge to use it, and I guess that’s what makes it so wonderful.

DocHipo has a huge repository that never makes me tired of browsing through. Especially in my profession, I am extremely active on Social Media, which always puts me into the constant need for excellent visuals.

DocHipo is a platform that has been accompanying me on my journey. Right from my initial attempts of marketing my brand to constantly keeping my branding efforts active by ceaselessly providing templates for almost all types of Documents.

Just imagine, I needed a Diwali Instagram Post, and DocHipo has already updated its template base with this theme of templates.

DocHipo has become an active part of my business venture. 

Trust me! Once you start using it you will exactly understand what I mean…

So hurry and Sign up now!

Till then, see you next time.

Wishing you all a bright, happy, and prosperous Diwali!