10 Winning Tips For Creating A Branded LinkedIn Banner
I have seen some LinkedIn company pages leaving the Cover Photo section blank, and you know what, it doesn’t look impressive.
This section is there on your company’s LinkedIn Page for a reason, right?
The reason is to give your company page an opportunity to stand out and give a glimpse of what your business is all about in the unique way possible.
Why ignore such an opportunity for no reason?
It’s best to create a customized LinkedIn Banner for your company page that screams your brand and makes your page visitors more curious about your business.
In this post, I will discuss ten LinkedIn Banner design tips and best practices you must follow to get your desired results. Also, I’ll share templates and snapshots from DocHipo so that you can get started easily.
Tips for Creating an Engaging LinkedIn Banner
Haven’t you designed a LinkedIn Cover Photo before?
With DocHipo’s Free Online LinkedIn Banner Maker, you can design professional and eye-catching LinkedIn Banners from fully customizable templates even with fundamental design knowledge.
Once you sign up to DocHipo, you’ll land on the home page. Then search for ‘LinkedIn Banner’ on the search bar and click on the result.
Alternatively, you can watch the video below to get into the customization process.
Now, follow through the list of ten LinkedIn Cover Photo Design best practices. Also, you can start customizing the DocHipo LinkedIn Banner Templates shown below right away.
1. Design your LinkedIn Banner with an intent
To lay a solid foundation for your LinkedIn presence, think about the goal you want to achieve through your Linkedin Header. Your LinkedIn Cover Photo could raise your brand awareness and visibility, promote a short-term marketing campaign, drive conversions, etc. So figure out your purpose and then design your company’s Linkedin Banner with the intent to maintain an authentic digital presence.
2. Know your potential profile visitors
You need to know your potential LinkedIn profile viewers to address them effectively.
3. Premium-quality visuals
If you want to showcase your beautiful office view or the brilliant team behind it, browse your own photo library.
Refer to the video below while uploading an image in DocHipo.
Otherwise, you can always opt for DocHipo’s in-house high-quality images and other graphics libraries. They are available in various themes.
Look at the pictures on the left sidebar with the theme ‘People.’
Similarly, you can also use illustrations or icons to represent certain elements of your brand in your LinkedIn Header.
You can find the Illustrations widget under the ‘Graphics and Media’ tab on the left sidebar.
Below is the Illustrations drop-down menu covering a variety of themes.
Watch the video guide below to use icons in DocHipo.
4. Limit your text
Don’t make your LinkedIn Banner design cluttered by adding too much text unnecessarily. Keep it minimal.
Now the question is, what should you write in your LinkedIn Cover Photo?
Customize your company’s LinkedIn Banner by adding some or all of the following to it:
- Your brand or business name
- How you can help: An impactful advertising strategy is to craft a statement about how your business helps your target customers accomplish their goals
- Motto: You can state your mission statement
- Your beliefs: You can add your perspectives around the business area you serve to make your target audience feel your core values
- Call to action: ensure your target viewers know what action to take after visiting your company’s LinkedIn profile. Generate more engagement by leveraging your LinkedIn Banner
Look at the following DocHipo LinkedIn Banner Template that limited the text to their motto- “One Team-One Dream.”
Watch the YouTube video below to learn to add, edit or delete text in DocHipo.
It’s good to use two fonts at maximum in your LinkedIn Cover Photo. Using fonts more than that might look unprofessional and messy.
Take the example of the following DocHipo LinkedIn Banner Template.
6. Choose your color scheme wisely
To be memorable, incorporate elements relevant to your brand or business, like your unique brand color palette or even fonts. You may use a solid color that complements the color in your LinkedIn profile picture to make it more striking. You can also choose from various abstract textures in DocHipo and stick to the one that aligns with your business’s branding. Most importantly, your colors should look impressive together and reflect a professional LinkedIn Banner design.
Observe the fantastic application of colors in the below DocHipo LinkedIn Banner Template.
Select the area you want to change the color of, and click on the little square-shaped color icon from the editing panel.
Now experiment with the theme or custom colors to finalize the best suitable colors.
7. Experiment with shapes
You can experiment with a wide range of standard and abstract shapes available in DocHipo.
Read Psychology of shapes in Design and choose the one that best aligns with your branding.
Look at the below DocHipo LinkedIn Banner Templates, using different shapes.
The ‘Shapes’ widget in DocHipo is also available under the ‘Graphics and Media’ tab.
8. Tell a story visually
It will be more appealing if your LinkedIn Cover Photo tells a meaningful visual story about how your business works, its work culture, etc. Ensure you represent your brand through it as appropriately as you can.
9. Embrace simplicity
It might be tempting to get carried away with the design elements DocHipo offer and incorporate them into your design. But you should add only the necessary elements, keeping your LinkedIn Banner Design simple and elegant. Simplify your design in terms of the visuals, colors, text, or any element you add. Let your design breathe by keeping enough space. Give it a fresh, clean, and stunning look.
For example, have a look at the DocHipo LinkedIn Banner Template, embracing minimalistic design, and spreading a happy vibe.
10. Keep in mind your LinkedIn profile picture location
As you can see, the LinkedIn profile image takes up a little space on the LinkedIn Banner. So it’s wise not to place any vital information or visuals on that particular area. I’ve seen some companies don’t pay attention to this part. Now that you know don’t repeat their mistakes.
You can check out a new and exciting article, 10 LinkedIn Banner Ideas For Your Business.
Now that you’ve successfully designed your LinkedIn Cover Photo, you can download it immediately.
If you have designed your LinkedIn Banner using a photo, download it in JPG file format.
Check out the video for downloading documents in JPG format in DocHipo.
Else, if you included illustrations without any images, choose PNG.
Choose the high-quality option while downloading your custom LinkedIn Cover Photo. It will impact the way your target customers assess your brand or business.
So you are all set to use your custom LinkedIn Banner on your profile and focus your attention on generating leads and ultimately growing your business.
So, while wrapping up, I hope you learned at least something from the above LinkedIn Banner design best practices. Don’t miss out on the opportunity to attract your target customers and boost your LinkedIn presence with authority. This powerful section of your Company’s LinkedIn Page should also give your potential employees a warm welcome and intrigue a desire to join and contribute to your company.
Take the first step and sign up to DocHopo for free. Explore the templates, leverage the needed design elements, and get creative to design the LinkedIn Cover Photo that your brand deserves. The other resources shared in this article will help you in the process.