How to Create Stunning Background
A beautiful image or design has many elements to it. But from all the elements, the most important one is a background.
A background is crucial for defining the context of the image, buttressing the overall design. What’s more is that without a suitable background, your image might look boring and non-engaging.
So, in this article, we will delve into this rarely ventured topic based on backgrounds for your design.
I will also show how you can spice up your design documents via the beautiful backgrounds available at DocHipo.
So stay with me…
Importance of Backgrounds
Backgrounds are vital when you want your message in the design to be noticeable and well understood. Especially when marketing your brand message through visuals, the right background reflects the desired understanding within the consumers.
Let me explain further.
Firstly, an ideal background acts as an enhancer, boosting the focused foreground image. The background color supporting that image automatically reflects perception and defines what the viewers should feel by their initial glance.
With plain backgrounds compatible with the foreground images, you can make your overall design look professional. Not just that. A design also defines you and your business as a brand. Hence a good looking visual is always bolstered by wisely chosen backgrounds.
Secondly, with a suitable background, you can direct your customer’s gaze towards specific elements in the design. For instance, an image that has a stuffy, cluttered background, the message reflected in the foreground will not be clear and understood. But images that have a light-colored background easily guide our eyes towards the pictures and messages. The clear visibility and the color combination makes it easy for the viewers to understand the visual distinctly.
Tips to Create an Effective Background
Art can never be restricted by any rules or norms and is a free form of self-expression. But for creating marketing visuals, make sure that your audience understands the message of the visual. After all, artwork for marketing brands goes beyond the intellectual thirst of societal perspectives.
You might have a target audience, but you want all your prospective customers to engage with the design. So let’s create designs that can be understood by our mass audience, not specific individuals.
Now I will talk about 4 important factors that you should keep in mind while creating a background for your designs.
1. Simple Background Vs Patterned/Multi-Colored Background
It all depends on the foreground image and where you want your audience to focus upon.
A simple background heightens the foreground visuals, making certain elements more prominent.
Let me show you some examples:
If you closely observe these designs, you’ll see that the plain backgrounds of the images make the characters and the texts very prominent. The focus in these images is always to put more emphasis on the foreground image and using a background just to ensure clarity and visibility.
On the contrary, patterned/multi-colored backgrounds are used for a different purpose. Here the background becomes the part of the texts and foreground visual elements.
For instance, check these designs:
You will notice that the amalgamation is creating a visual echo, giving out a strong feel to the overall design.
Now, to decide on the most appropriate background, you first need to figure out your design theme and the intended message. After which, you can start with the foreground designs and then decide on the background.
2. Color Combinations
Color combinations are yet another important element when deciding your background.
To create an awe-inspiring design, make use of proper color combinations.
So you have to choose the background colors, which are compatible with the image and the text placed in the foreground.
Colors are directly linked to our emotions and perceptions. So make sure you have a fair knowledge about color psychology.
If not, then referring to the color wheel, remember these simple combinations that can turn your designs into a mind-boggling artwork.
Complementary: In this combination, you use two colors opposite to each other in the color wheel.
Split-Complementary: A similar combination like above, but with a twist. In this combination, you first select a color and then combine it with two more colors adjacent to the complimentary colors. Personally, I find this combination ideal because it helps me to decide three different colors for the background, foreground image, and the text. This helps me to create vibrant designs.
Analogous: This is a tricky combination to use for backgrounds. Mainly because it can affect visibility. So this might not be an ideal combination to use. But, if you are dying to use this combination (this combination tempts me as well!), then make sure you use the lighter hue in the background and the darker one in the foreground.
Monochromatic: This combination is also very popular. Here you will use varying combinations of tints, shades and tones of a particular color. This combination has always produced exceptionally well-balanced visual designs.
Let me give you a demo:
3. Negative Space
You can say that Negative space refers to the blank areas in the visual designs that do not have any patterns or other design elements. Negative space is established by the non-patterned backgrounds, as it helps the viewers to focus on important elements on the design.
Negative spacing is very important to make the overall design aesthetically pleasing. A lack of proper placement of the foreground images against the background can make the design look cluttered. Honestly, it ruins the design.
So, you must ensure a layout that places the image and the text against the background, in a way that balances the negative space with the total design.
Also, a background which is variedly colored is not suitable for establishing negative space. Plain single-colored backgrounds are ideal for this.
4. Designs Viewed in Screens of Different Sizes
With the constant increase in innovation in technology and electrical gadgets, we are not restricted to a desktop. We can now browse the internet on different devices such as notebooks, iPad, tablets and even on our Mobile phones.
Studies suggest that of all the devices, mobile phones attract more traffic. According to statistics, from the period of 2015-2020, 51.53% of global traffic to different websites came from mobile phone devices alone.
So, we have to be ready with marketing visuals compatible in any screen size. Here the background acts like a visibility marker, making sure that we clearly notice the foreground visual elements.
For that, simple backgrounds are ideal, unless the background itself is the major focus.
Get Stunning Backgrounds in DocHipo
Once you sign up to DocHipo, you will get tons of amazing backgrounds for your design.
Plain Background templates:
Multi-colored background templates:
You can also customize a color for your background. Let me show you this through 5 simple steps.
Let me select a blank template from the Poster templates. If you are designing any other document, then you can choose a blank template from the desired document type.
Fill the details in Document information. The Document owner’s name is auto-populated. But you have to provide other information like Document Name and Description.
Then click the ‘Next’ button.
Choose the page dimension of your document. I have gone for the typical A4 page-size, in the portrait format.
Now, let’s design. Click the ‘Background’ widget under ‘Text and Background’.
Here you have two options.
In the first option, you can either select the desired color from the color palette.
You can select the color picker option in the top right corner of the color palette box. Then you can customize and choose a color of your choice.
After you have completed your design, you have the option to download it. Generally, I always opt for a High-quality, PNG file type.
If you want to know more about creating breath-taking backgrounds, then check this video out:
Backgrounds are present in all your design documents, whether it is a poster or a social media post. Hence, we often do not consciously observe the background of any design.
I guess that’s the success of it!
If all the design elements are noticeable (unintentionally), then probably the design is not great. The genuine success in creating a beautiful visual is to make sure that all the elements in the design fuse to form a harmony, narrating a story and reflecting a message.
DocHipo is always ready with amazing templates to make sure that all your design needs are taken care of.
So hurry and sign up now for free!