25+ Christmas Marketing Ideas: Examples, Tips and Templates

Ho ho ho! The holiday season is upon us, and the shopping frenzy is at an all-time high. At the same time, it’s the most crucial time for businesses to make the most of Christmas. So, it’s time to make this Christmas magical with some Christmas marketing ideas to supercharge your holiday promotions.

In this blog, you can find twenty-eight Christmas promotional ideas for different offers, online and in-store advertising, along with clear tips on how to use each idea. You can also find suitable examples and ready-to-use Christmas templates.

How Important is Christmas to Business

Christmas marketing is an excellent opportunity to boost your business’s sales.  With steep spending numbers, you need to buckle up to make the most of Christmas. 

Advertising for holiday sales also affects the brand’s visibility and how your audience interacts with it. So, here are some reasons why you should care about Christmas promotions:

Consumer Spend Massively Around Holidays

Consumers actively spend on holiday items such as gifts, decor, travel, experiences, and food. That’s why Christmas promotions work so well and boost sales. As every year, businesses expect an increase in consumer spending, as shown here.

That’s why you must build a strategy for Christmas marketing.

Christmas Marketing Allows You to Acquire New Customers

Holiday campaigns are all about great offers that interest your potential customers. With heavy discounts, people are more likely to try your products. Also, your Christmas advertisements can reach a wider audience, bringing in more customers.

Christmas Marketing Brings Higher Conversion Rate

During the Holiday season, even the most conscious buyers let their emotions take over while shopping. You can use emotional marketing to capture major themes such as family, nostalgia, and celebration. It helps increase engagement and improve sales numbers.

Holiday Marketing Strengthens Customer Relationship

The holiday season provides your business with natural touchpoints, such as thank-you emails, loyalty gifts, appreciation campaigns, and holiday greetings. These gestures help your brand in recall value, customer retention, and lifetime value.

When to Start Christmas Advertising

You can start as early as late summer, or wait until October or November for a full-blown campaign. Here is a complete planning guide:

• Planning (Summer/Early Fall): Begin preparations in August or September by setting goals, creating assets, and organizing your content calendar.
• Awareness (October): Roll out early campaigns to generate excitement, warm up your audience, and test different creative approaches, especially emotional, broad-appeal messaging.
• Peak (from mid-November to Black Friday): Promote rigorously post Black Friday as shoppers become more intent, using significant sales periods to drive strong conversions.
• Final Push (December): Target late buyers with last-minute offers, gift guides, and clear shipping deadlines to capture remaining holiday sales.

Product and Offer-focused Christmas Marketing Ideas

Product- and offer-focused ideas help your brand highlight what your customers can buy. When paired with offers, you can tap into your audience’s holiday shopping mood. Here are some marketing ideas to help you showcase your products and offers.

1. Create Christmas Gift Guides 

Gifting your loved ones is a crucial part of Christmas celebrations. When your audience is still pondering about gifting, you can sneak your products into the gift guides. Not only does it subtly promote your brand, but it also saves your customers from decision fatigue.

How to use: Categorize products by budget, recipient, or theme to simplify shopping. To be precise, you can use taglines like “Gifts Under ₹999,” “For Him/Her,” “Last-Minute Finds,” “Gifts for Home Lovers,” etc. 

You can share these ideas in a visually appealing way through Instagram posts, photo collages, Pinterest graphics, YouTube shorts, video, and email newsletters that link directly to product pages like this website.

Also, you showcase your products using this template layout from DocHipo Christmas Photo Collage Templates.

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2. Bundle Products for Christmas

Product bundles are a powerful Christmas marketing idea that brands use to encourage customers to shop more. It’s more about showing your customers that they are getting an exceptional deal with plenty of products available.

How to use: Offer curated gift sets or holiday bundles for different people and price points. You can organize and give catchy names to the bundles, like “Gourmet Gifting Box,” “Self-Care Christmas Set,” etc.

To promote these Christmas bundles, you can use various web banners, website listings, emails, Instagram carousels, Facebook posts/ads, Pinterest pins, marketplaces, and even YouTube shorts.

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A post shared by Revival Vintage (@revivalvintageuk)

3. Early-bird Christmas Sale Announcements

Brands widely use early bird sale promotions to grab attention and keep the audience engaged before the rush starts. On top of that, these Christmas promotions build anticipation and help you lock in customers in advance.

How to use: Tease your audience with countdown visuals, “coming soon” banners, early-access codes, or VIP-only previews.

Or you can twist your sales announcements, like IKEA, which used part of the Christmas tree as a symbol.

Further, you can advertise using web banners, email headers, social media posts and reels, cover photos, and SMS alerts. For example, you can use Christmas Facebook Cover Templates to build anticipation for your food business. Here is a design for you.

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4. Offer Exclusive Early Access for Regular Customers 

Reward your regular customers for their loyalty so that they keep coming back. This Christmas marketing idea helps you strengthen bonds with existing customers and get your brand off to a strong, controlled start.

How to use: Create a private sale window for subscribers, repeat buyers, and loyalty members, offering early access and a sneak peek at the collection. You can promote such offers with emails, Facebook/Instagram reels or stories, app notifications, and targeted ads.

5. Offer Limited-edition Products for Holiday Sale

Limited-edition Christmas promotions are an excellent strategy for creating urgency and building FOMO among your audience. For Christmas, focus on products that buyers are most interested in and highlight them across your promotions.

How to use: Use this idea by creating special seasonal variants, such as festive packaging, limited-color editions, holiday gift boxes, signature scents, collectible editions, or once-a-year product drops.

Likewise, you can promote them through Etsy banners, product ads, emails, posters, and flyers. You can use this elegant template from Christmas Etsy Banner Templates to promote your limited-edition offers.

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6. Run  “12 Days of Christmas” Countdown Promotions

You can use this idea when your Christmas marketing is in full swing. The 12 days of Christmas promotion campaign is all about posting consistently with fresh offers. In return, it motivates your customers to check your page daily.

How to use:  Host a daily discount at a fixed time with flash sale offers, exclusive products, gifts, mystery products, bundle offers, or limited-time coupons.

Moreover, promote this countdown through Instagram/Facebook stories, daily posts, reels, email campaigns, website countdown banners, app notifications, and WhatsApp/SMS reminders. Here is a design from Christmas Instagram Story Templates that you can use to highlight your offers.

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7. Provide Free Shipping or Gift Wrapping Around Christmas

Offering a few perks with Christmas shopping helps your customers avoid second-guessing their buying decisions. To use this marketing idea, you can apply a few conditions, such as a minimum order value or a limited period to buy products.

How to use: Highlight “Free Shipping” or “Complimentary Gift Wrapping” on product pages, checkout screens, and promotional creatives.

Some of the best ways to highlight these perks are through website banners, checkout badges, Instagram posts, retargeted ads, etc. Here is an Etsy banner announcing the discount and perks with a CTA button.

8. Promote Gift Cards for Christmas Shopping

Choosing a gift for somebody can be confusing. Around the holidays, some people like to shop risk-free when buying gifts for friends and family. In such cases, offering a gift card to your customers is the safest bet.

How to use: Highlight the gift card range you offer, its benefits, festive designs, and instant delivery. Choose relatable scenarios for Christmas gift card promotions, such as “Not sure what to gift” or “Last-minute but thoughtful”.

To advertise for Christmas, you can use homepage banners, email campaigns, targeted ads, website pop-ups, social media content, etc.

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A post shared by Roberta Verino Boutique (@robertaverino)

9. Special Holiday Loyalty Points or Rewards

Offer loyalty point discounts to customers based on their purchase amount. It motivates them to shop more and aim for a spending target around Christmas. On top of that, you can also create limited-time “Holiday Reward Milestones” where customers unlock perks as they spend more.

How to use: Highlight how these points can be redeemed for discounts, gifts, or early access to future sales. The best way to promote these rewards is through email marketing, loyalty program dashboards, Instagram/Facebook posts, stories, app notifications, and on-site pop-ups.

10. Use Gamification for a Fun Interactive Experience

You can gamify your Christmas offers into an exciting, interactive experience that keeps shoppers coming back for more. On top of that, this marketing idea ensures longer interaction time, higher engagement, and repeat visits. This marketing idea gives you the opportunity to offer variety in your deals.

How to use: Implement fun elements like a “Spin-the-Wheel” where customers can win instant discounts, gifts, or loyalty points, or create a digital calendar that reveals a new surprise, like a deal, tip, or mini-game each day.

You can use these Christmas marketing ideas for Instagram Stories/Reels, Facebook, TikTok, email campaigns, website banners, and push notifications. 

Digital and Content Marketing Ideas for Christmas

You have gone through all the offers and product-centric Christmas marketing ideas. Next, we will be focusing on online platforms and how you can bring the holiday cheer to your content. 

1. Give a Christmas Makeover for Your Website, Banners, and Cover Images

Bring the festive mood to your page and make your brand feel season-ready by changing the theme of your website, headers, cover photos, etc. It helps you instantly build emotional connection and makes your offers stand out.

How to use:  Add Christmas elements like snowflakes, thematic red and green palette, Christmas graphics, Santa, etc. Further, add a relevant CTA to guide the shoppers. That’s what Coca-Cola does every year.

In addition, you can give your online store a festive makeover or create a dedicated holiday landing page. On top of that, you can transform your YouTube and email banners, Facebook cover photos, and leaderboards. Here is an eye-catching template design from Christmas Leaderboard Templates.

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2. Use Email Marketing Campaigns to Target Customers

As a Christmas marketing idea, email is an undeniably effective way to target customers based on their interests and behaviour. By sending timely, personalized, and festive messages that guide shoppers through their Christmas shopping journey, you can increase engagement and retention.

How to use: Segment your audience into different categories: new visitors, loyal customers, and cart abandoners. Likewise, tailor offers to each group for higher impact. 

For example, you can see how this travel business offers a list of destinations around the holiday season.

Likewise, you can grab attention with a stunning email header like this template.

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3. Run Christmas Social Media Campaigns

Creating a Christmas social media campaign helps with brand visibility while keeping the festive vibe high. With a well-executed strategy, you can drive traffic to your website and create a strong brand recall.

How to use: Strategize your campaign as per your goal and select suitable platforms. Next, create a mix of content, such as Christmas social media posts, reels, and Instagram carousels, and schedule them a few weeks before Christmas.

For example, Asda launched a marketing campaign with the Christmas slogan “A very Merry Grinchmas!”, bringing a twist on the happy Grinch shopping experience.

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A post shared by Asda (@asda)

4. Share Christmas Video Content to Hook Your Viewers 

With reels dominating the digital landscape, videos can help you hook your audience and showcase your products in a festive way. With the video format, you can incorporate storytelling elements, thus increasing watch time.

How to use: Create tutorials, behind-the-scenes videos, DIY gift ideas, styling guides, or even holiday recipes that subtly feature your products. 

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A post shared by ReFresh Home: Interior Design (@refreshhome)

5. Remind Customers of Christmas Sale Deadlines

Sale deadline reminders are a common Christmas marketing idea that creates urgency and helps shoppers grab the deal on time. In return, it reduces cart abandonment, speeds up decision-making, and boosts conversion.

How to use: Highlight urgency with countdown timers, “Final Hours” banners, and quick-shop links. Also, send clear reminders about sale end dates, shipping cut-off times, express delivery options, and last-call deals.

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A post shared by MySweetSmile® (@mysweetsmile)

You can remind your customers through Instagram/Facebook stories, SMS alerts, and homepage banners. Moreover, you can use this template design as a medium rectangle ad on your website to remind customers about limited-time offers.

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6. Organize Christmas Giveaway Contests

Giveaway contests are among the best Christmas marketing ideas for boosting visibility and engagement. Not only does it help your audience interact with your brand, but it also helps you increase your reach and followers and strengthen community participation.

How to use: Host fun contests around Christmas like “Share Your Christmas Tree,” “Tag a Friend to Win,” “Holiday Wishlist Giveaway,” or “Guess the Gift.” In return, offer appealing prizes like gift hampers, limited-edition products, or shopping vouchers. 

Promote your giveaway actively on Instagram Reels/Stories, Facebook, TikTok, YouTube Shorts, email newsletters, and even your website homepage, with a clear set of rules, dates, and prizes. Here is the perfect template design from Christmas Square Post Templates to promote your giveaway on any social media platform.

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7. Share User-generated Holiday Stories and Testimonials

Sharing user-generated content serves as social proof that builds trust, warmth, and community around your brand during the Christmas season. It also helps your brand build authenticity and encourages the audience to try your product or service.

How to use: You can reshare content related to Christmas shopping hauls, testimonials, unboxing gifts, celebrating with your loved ones, etc. Remember to mention your customers’ details in the caption and make them feel seen.

You can post standalone content or a series of user-generated content through Facebook, Instagram Reels/Stories, TikTok, Pinterest Idea Pins, and even website testimonial sections. 

8. Partner with Influencers for Christmas Promotion

Influencers help your brand increase its reach to larger target audiences and build credibility. The best part is you can tap into a highly engaged audience and improve your brand’s visibility, helping you to drive sales.

How to use: Collaborate with influencers who align with your niche, whether they’re lifestyle creators, food bloggers, fashion influencers, or tech reviewers. Have them showcase your holiday collections, unbox Christmas gift sets, share discount codes, and offer special coupons to their followers.

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A post shared by Spotted Toronto (@spotted.toronto)

9. Post What’s Trending with Holiday Twists

Hop on some trending content and give it your Christmas twist. It’s a fantastic Christmas marketing idea for increasing reach and staying relevant. You can also showcase the latest ideas for the upcoming holidays.

How to use: Use this idea by taking popular formats such as transitions, lip-syncs, GRWM, unboxings, or POV trends and giving them a fun Christmas spin. 

Furthermore, you can share these across Instagram Reels, TikTok, YouTube Shorts, and repurpose them for Facebook. 

10. Emotional Storytelling Ads with a Holiday Theme

Want to create an unforgettable impression of your brand this Christmas? Tap into emotional marketing with video ads capturing the essence of the festive season. These ads help with stronger brand recall and higher engagement.

How to use: You can showcase meaningful moments such as family traditions, nostalgia, childhood memories, and celebrations. But you can also add humor to these ads, like Tesco’s ‘That’s what makes it Christmas’, capturing the imperfect moments.

Run these ads across Instagram, Facebook, YouTube, TikTok, OTT platforms, and even on your website banners. 

11. Retargeting Ads with Holiday-exclusive Offers

Retargeted ads are a great Christmas advertising idea to remind customers of products they viewed, added to their cart, or browsed your Christmas deals but didn’t complete their purchase. Plus, they help reduce cart abandonment and keep ad spend reasonable.

How to use: Use your analytics to assess consumer behavior and target offers such as extra holiday discounts, gift wrapping, exclusive bundles, or last-minute deals to nudge them toward checkout.

To make them effective, run these retargeting ads across Facebook/Instagram, Google Display, YouTube, TikTok Ads, and Pinterest Ads. For inspiration, here is a template design for Christmas Instagram Ads.

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12. Geo-targeted Ads Promoting In-store Christmas Events

One of the best parts of digital marketing is the ability to target customers near your store. If you are hosting a Christmas event, you can use a geo-targeting feature to inform people around your store. With this, you can increase footfall, expect higher participation, and ensure better ad efficiency.

How to use: Use this idea by running location-based ads that highlight your exceptional in-store experiences, such as Christmas workshops, meet-and-greet events, holiday pop-ups, flash sales, gifting stations, or live demos.

You can run these geo-targeted campaigns on Facebook/Instagram Ads, Google Ads, TikTok Ads. etc, to catch local traffic. 

13. Thank-you Campaigns for Year-end Appreciation

You can run the year-end thank-you campaign to show gratitude for their constant support and loyalty. It helps to strengthen the customer relationship and creates a positive image for your brand.

How to use: Use this idea by sending personalized thank-you messages, sharing a recap of milestones achieved together, or offering small appreciation perks such as bonus loyalty points or a warm holiday note from your team.

To do this, you can use email newsletters, social media posts, app notifications, etc. 

Community and In-store Ideas for Christmas Promotions

Although digital space offers ample opportunities for Christmas marketing, you need to be mindful of your local audience to drive in-store traffic. Here are some ideas you can use for a Christmas marketing strategy while promoting locally.

1. Partner with a Charity to Connect with Customers

If you don’t want to sound salesy for Christmas promotions, you can connect with your customers in a meaningful way through charity. While doing so, communicate clearly how every purchase contributes to the cause, and share real stories or progress updates to build trust. 

How to use: Use this idea by donating a portion of your holiday sales, launching a joint fundraiser, or supporting a specific cause, such as children’s education, food drives, animal shelters, or winter essentials for those in need.

The most effective ways to promote such events are through posters, flyers, banners, and community group messages. Further, you can also grab attention with heart-warming quotes to align with the charity event.

2. Revamp and Bring Holiday Vibe to Your Store’s Physical Space 

Create an unforgettable festive in-store experience that draws shoppers in and encourages them to linger, explore, and snap photos. You can also create some exclusive Christmas sale products, wrappings or spaces for IG worthy pics. The best part is that it increases customer dwell time and organic social media reach.

How to use: Transform your store with Christmas décor, twinkling lights, wreaths, cozy corners, themed product displays, festive backdrops, centerpieces, and a dedicated Christmas Sale Zone that highlights your best offers.

For inspiration, you can observe how Starbucks introduced special cups for the holiday season.

You can also create a Santa meet-and-greet photo booth to attract children and families. Promote your decor through social media posts, WhatsApp stories, Google My Business updates, etc.

3. Host Local Events Around the Holiday Season 

Bringing your community together with events can create festive moments around the brand. Not to forget, such events increase footfall and allow you to offer hands-on experience with your products. 

How to use: Host Christmas-themed activities, such as parties and workshops. You can also collaborate with other small businesses and organize gifting masterclasses or pop-up markets featuring your products.

Promote your events through Instagram/Facebook posts, local ads, email newsletters, WhatsApp broadcasts, Christmas invitations, and in-store posters. You can create a beautiful Christmas poster to invite people to a party using this template.

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4. Offer Last-minute Solutions for the Holiday Season

During the holiday season, you should also keep an eye out for any problems you can solve. One of them is last-minute gift deliveries for people who forget to plan. This Christmas marketing idea targets high-intent buyers, boosting last-minute sales.

How to use: Provide local delivery, same-day or next-day shipping, express pickup, or curbside collection options during the final days before Christmas. Further, highlight “Last-Minute Gifts” sections on your website and promote quick-buy bundles or digital gift cards for instant gifting.

You can promote these quick-service options through Instagram/Facebook posts, stories, email reminders, website pop-ups, SMS alerts, express-shipping posters, and Google My Business updates.

5. Markdown Your Prices and Highlight Them at Storefront

Make your Christmas sale deals instantly visible by showcasing the reduced prices at the storefront. By doing so, you can attract passersby and encourage them to explore your store’s offerings.

How to use: Clearly slash prices on product tags, signage, and digital listings, showing both the original and discounted price to emphasize savings. 

Furthermore, place bold red sale signs, window decals, and shelf talkers inside the store that make your offers impossible to miss. You can also promote offers through storefront posters, banners, digital signage, and flyers, among other channels, like this captivating template from Christmas Poster Templates.

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6. Create a Holiday Season Menu for Your Food Business

Whether you are running a cafe, restaurant, or food truck, bring festive flavors to your menu with notable additions around the holidays. These limited-period dishes encourage people to try out your seasonal menu and also ensure repeat customers for some dishes.

How to use: Introduce limited-time dishes, holiday-inspired flavors, and special combos such as spiced desserts, hot chocolate variations, Christmas platters, festive cocktails, gourmet roasts, or snacks. 

Incorporate the seasonal surprise dishes with special menu cards and table tops to grab attention. Further, you can collaborate with local influencers, create reels, and use WhatsApp and Facebook groups to share your seasonal menu. 

You can pick a thematic seasonal menu template from Christmas Menu Templates. Here is a stunning Christmas menu for you.

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Tips to Maximize Your Christmas Marketing Impact

With so many Christmas marketing ideas at your fingertips, you are all set to create a holiday season campaign. Before you do that, here are a few tips that you can use while promoting your Christmas:  

• Start Early: Launch teasers and early-bird offers before competitors.
• Stay Visual: Use festive colors and eye-catching Christmas graphics across all platforms.
• Be Everywhere: Sync your website, social media, emails, and in-store displays for a unified holiday look.
• Use Urgency: Add countdowns, last-date reminders, and limited-stock alerts.
• Stay Clear: Highlight one clear offer at a time to avoid confusion.
• Stay On-brand: Use precise brand elements on all channels with the same theme and tone.
• Optimize for Mobile: Ensure smoother navigation and easy checkout.
• Retarget Smartly: Bring back interested shoppers with exclusive holiday offers.
• Add Value: Free shipping, gift wrapping, or bonus loyalty points go a long way.
• Track & Tweak: Monitor what’s working and adjust your promotions quickly.

How DocHipo Helps You Create Stunning Christmas Visuals

You already have a glimpse of stunning DocHipo templates for Christmas. But there is more to it. DocHipo, as a design ally, aims to streamline your designs while retaining the professional appeal. 

If you are thinking about creating your marketing collaterals, just sign up with DocHipo and create any document within minutes! Here is a brief introduction to all the capabilities you can leverage while designing with the tool

• Christmas Templates: Get a vast library of templates for posters, advertisements, social media posts, web banners, email headers, and more, perfect for business use and requiring minimal customization.
• Christmas Graphics: Use unique in-house graphics, including stock images, videos, audio, vector graphics (e.g., colored and monochrome icons, stickers, animations, text frames), etc.
• AI Text-to-Image Generator: Create stunning Christmas visuals with AI images using simple text prompts and plenty of Styles such as 3D, cartoon, realistic, oil painting, black and white, etc.
• AI Writer: Create Christmas slogans, promotional copy, and catchy taglines with AI text and modify the Tone from various options like professional, friendly, casual, excited, dramatic, etc.
• Brand Kit: Save your precious brand elements within the Brand Kit and let your team access it to maintain brand recall value across all platforms.
• Color Themes: Switch between preset color combinations without any confusion and the shades of Christmas colors with just a click using seasonal color palettes.
• Video Editor: Introducing hassle-free video editing capabilities to give a dynamic touch to any template or design elements.
• Smart Resize: Repurpose designs in no time with the Smart Resize option and switch to standard and custom sizes for multiple platforms. 

To know more about creating Christmas graphics with DocHipo, watch this video tutorial.

Wrapping Up

Now, you have reached the end of this blog with plenty of Christmas marketing ideas and some valuable tips. Every year, the trends and ways of Christmas promotions change. That’s why you should keep an eye on your competitor’s advertising strategy. 

Also, you should leverage referral and word-of-mouth marketing to attract customers in the long run. Strategize, schedule, and track your marketing campaigns for the best results. 

Not to forget, you should have a visual-first approach to all your marketing collateral. Designing Christmas-themed visuals from scratch can be overwhelming. With DocHipo, you can create dynamic Christmas visuals using professional design templates, assets, and advanced tools. So, sign up with DocHipo and sleigh through the holiday season with stunning graphics!

FAQs

Are holidays good days to post on social media?

Yes, holidays are great for posting Christmas-related content on social media, as your audience has high shopping intent and increased interest in online content.

If you want to post for Christmas on various social media platforms, you can get a variety of on-theme professional templates on DocHipo.

What is a catchy Christmas slogan?

Here are a few catchy Christmas slogans that you can use:

• Unwrap the Magic.
• Make This Christmas Sparkle.
• Where Joy Meets Gifting.
• Light Up Your Christmas.
• Festive Finds, Merry Minds.
• The Season to Shine.
• Bring Home the Cheer.
• Gifts That Feel Like Hugs.
• Celebrate the Magic of Giving.
• Your Shortcut to Christmas Joy.

To bring more variety to your slogans, you can generate 

Christmas slogans with DocHipo’s AI Writer.

What is the 12 Days of Christmas marketing?

The 12 days of Christmas marketing is a popular campaign strategy in which brands post continuously for 12 days leading up to Christmas. While doing so, they reveal their Christmas-related offers, deals, gift ideas, etc.

What is the best promotional strategy for Christmas season?

There are several ideas and strategies that you can use around the holiday season for promotions. To find out what’s best for your brand, you need to try to track various ideas. Some of them are as follows:

• Create gift guides
• Bundle products
• Early-bird sale announcements
• Offer exclusive early access for repeat customers 
• Offer limited-edition products
• Run countdown promotions
• Provide free shipping or gift wrapping
• User-generated holiday stories and photos
• Partner with influencers
• Reels/TikTok trends with holiday twists
• Emotional storytelling ads with a holiday theme

Whatever marketing idea you use, you can use DocHipo to turn these ideas into attention-grabbing visuals within minutes.