15 Christmas Video Ideas for Business: Examples and Templates
With the holiday season, it’s time to create several Christmas social media posts. But when it comes to content formats, nothing beats videos. Think about all the YouTube videos, shorts, and reels that hook you for hours. To bring the same effect to your audience, we have some impactful Christmas video ideas for your business.
Christmas Video Ideas for Business
- Christmas Sale and Offer Announcement Videos
- Festive Product Showcase Videos
- Christmas Brand Story or Message Video
- User-Generated Content (UGC) Christmas Videos
- Behind-the-Scenes Christmas Videos
- Christmas How-To or DIY Videos
- Christmas Giveaway and Contest Videos
- Special Christmas Recipe Videos
Read on for more video ideas for Christmas.
In this blog, we have covered fifteen helpful Christmas video ideas along with suitable examples and templates. These ideas aim to strengthen your relationship with the customers, tap into new audiences, and inform customers about your seasonal offers.
Table of Contents
Key Benefits of Using Christmas Videos for Marketing
With videos, you can make your Christmas marketing campaigns way more engaging. It offers ample opportunities to experiment and make your online presence more intriguing. But there are more benefits to Christmas videos.
Christmas Videos Bring Higher Engagement on Social Media
Research shows that viewers retain 95% of the information when they watch a video. That’s much more useful when you are thinking about posting content around the holiday season. With moving graphics, your audience engages for much longer than with any picture or text post.
Xmas Videos Build Stronger Brand Recall
When you want to create an unforgettable experience for your audience, you can tap into the power of emotional marketing. To do so, videos are excellent tools to create an emotional connection, using thematic colors, music, and graphics. They help you go beyond the salesy promotional tone, adding more value to your content.
Videos Boost Conversions and Seasonal Sales
According to Wyzowl, 93% of marketers agree that videos have delivered good ROI. By this, they refer to both sales and overall social media engagement. When you pair videos with the relevant CTAs, you increase the chances of conversions, too.
Holiday Videos Build Long-term Brand Goodwill
Your holiday marketing campaigns can be much more than just about your products. When you bring the spirit of Christmas to your video content, like heartfelt stories, gratitude, and the spirit of giving, you can showcase your brand’s beliefs and what you truly believe in.
Christmas Video Marketing Diversifies Your Online Content
You have ample options to show as your holiday video content. It can be a simple product showcase, a heartfelt Christmas ad, a reel, a short ad, or an extended YouTube video. While posting content, keeping a mix of video content keeps your online marketing fresh.
Christmas Video Ideas for Business to Engage and Drive Sales
So far, video marketing is necessary this holiday season. But how do you do it, and what all can you post as Christmas video content? Here are a few video ideas for Christmas that you can upload to your page to keep the holiday cheer going.
1. Christmas Sale and Offer Announcement Videos
This Christmas video idea is the most common guess: highlight the exciting offers. Blend festive colors and visuals with clear information about the sale offers and dates. On top of that, these videos help with quick awareness and conversions.
Check out this video featuring all the seasonal holiday elements and introducing the sale offers.
You can showcase your products with DocHipo’s Square Video Templates, featuring bold fonts and catchy animations.
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2. Festive Product Showcase Videos
With the new season and festive flair, it’s the perfect time to introduce your products. Make the product hero of your videos with high-quality, close-up shots and slow-motion effects to enhance the appeal. Once you have enhanced the desirability, nudge your audience to try it or gift it to their loved ones this Christmas.
Check out this Christmas video showcasing the new product for the season. Notice the enhanced visuals and winter vibes that the setting creates.
Similarly, you can introduce different types of products, such as gadgets, electronics, handbags, and even exceptional coffee, as shown in this video template.
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3. Christmas Brand Story or Message Video
People connect with your brand when you show more than just promotions. Many brands use the holiday season to run campaigns centered on emotions, nostalgia, or stories of togetherness.
But that’s not all. Humor also works well with over-the-top and exaggerated sentiments. That’s how this Argos Christmas ad hooks you up and showcases what most people had overlooked.
4. User-Generated Content (UGC) Christmas Video Ideas
Customer review videos are excellent social proof around the holiday season. Whether you are offering a special seasonal menu, clothing apparel, a staycation discount, or Christmas decor products, a review video gives a clear idea of the products.
On top of that, user-generated content helps your brand earn your customers’ trust. You can post a variety of user-generated content, such as a Christmas shopping haul, special recipe reviews, customer unboxing, or a day at your hotel or resort.
For example, here is a video of the Amazon shopping haul by a user that a brand can post on it’s page.
5. Behind-the-Scenes Christmas Videos
Give a glimpse of your brand’s festive preparations with video content. To do this, you can post videos of the product’s making, packaging, and shipping, as well as interviews with team members, etc. It helps your audience to humanize your brand and build a connection.
6. Christmas How-To or DIY Video Tutorials
Around the holiday season, people often search for tutorials on decorating their homes or trying new styles. When making these types of videos, always focus on providing the correct information in the most suitable way. Afterwards, gently slide the promotional angle towards the very end.
Or, you can post step-by-step recipes for the holiday season to engage your customers. Adding a visual for every step, along with concise descriptions, makes them easy to follow and worth saving as a Christmas recipe video idea.
Here is a video template perfect for showcasing any holiday recipe.
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7. Christmas Giveaway and Contest Videos
Offer exciting giveaway prizes to your customers while creating hype with video content. To do this, combine the cheerful visuals with clear rules and a strong CTA at the end.
Also, encourage the viewers to participate and share the video with their friends. It helps to expand your reach and boost engagement while tapping into new customer groups.
8. Special Christmas Menu and Recipe Videos
If you have a food business, Christmas is the perfect time to offer special dishes. You can promote a special Christmas menu with gourmet dishes and delightful desserts using lip-smacking video shots.
Check out this irresistible video featuring Christmas-special gourmet dishes from Flurys.
Likewise, you can post a video of your dishes using this template and add offers with text overlays.
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9. New Arrivals Teaser Video for the Holiday Season
Give a sneak peek into the new collection, highlighting different products and offers. Combine different product visuals with quirky transitions and subtle reveals. Keep the video short as it’s intended to spark curiosity and encourage viewers to take the next step.
Likewise, you can use this video template to showcase your new arrivals.
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10. Christmas Videos with Challenges
Host fun holiday challenges to engage your audience and offer exciting prizes to the winner. It helps to turn audiences into participants, building a community that can be your target audience.
There are plenty of challenges you can host this season, such as the best Christmas decor, a holiday dance, or a fitness challenge. Tell your participants to post the videos and tag your brand to increase your reach.
Here is one video template that you can use to post a fitness challenge this Christmas season.
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11. Christmas Party Teaser Videos
Want to pique your guests’ interest for the upcoming Christmas party? If yes, videos bring immense opportunities to experiment and create hype for the party. You can show a teaser countdown or give a glimpse of gifts, performances, and games.
While doing so, beat sync your Christmas video to upbeat music. Not to forget, if you host a party every season, create a teaser using last year’s videos with text overlays. Overall, it helps to capture the cheerful vibe of the celebration.
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12. Christmas Destination Videos with Travel Packages
Christmas is also that time of year when people travel to various places to enjoy the celebrations. Within your videos, you can include shots of the exotic locations, major attractions, traditions, and culture. Further, you can highlight fancy hotel and resort stays to encourage your audience to book in advance.
You can also advertise multiple destinations within your video for the Christmas holidays, like this template. Notice how the text placement uses the white space of the background image.
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13. Videos with Christmas Greetings
Even if you don’t offer any deals or host any event, sharing season’s greetings comes off as a warm gesture to your audience. There are plenty of Christmas video ideas for business that you can try for greetings.
It can be a simple Merry Christmas wish, a thank-you card, or greetings from your employees to customers. Whatever you do, focus on warm greetings, cheerful visuals, and audio rather than promotions.
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14. Christmas Guides, Ideas, and Tips Videos
Inspire your shoppers with ideas and guides to buy with intent this Christmas. These Christmas video ideas can include holiday essentials, seasonal fashion, gift guides, best Christmas picks, trending decor, etc.
You can also pick categories based on budget, lifestyle, age group, look and feel, etc, to create inspos and guides for them. Take a look at this template that perfectly aligns if you want to showcase some Christmas ideas and tips.
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15. Emotional Christmas Video Ads for a Lasting Impact
Christmas ads are more than just salesy promotional videos. These ads leave a lasting impression on the audience through their emotional appeal. On top of that, they tap into the nostalgia, relationships, and essence of the Christmas celebrations.
In return, you get an audience that shares your values, thereby strengthening relationships with your customers. That’s how this Christmas ad by Woodie’s engages the audience with a simple message: helping others make Christmas happy for the people around us.
Tips to Make Your Christmas Videos Stand Out
Although you have plenty of video ideas for Christmas, there are a few things you should keep in mind before you create one for your business. Take a look at these tips:
- Keep Visual First Approach: Use festive colors, music, and seasonal visuals
- Optimize Your Videos: Keep videos short and mobile-friendly
- Add Clear CTAs: Use CTAs like Shop Now, Gift Now, Limited Time, etc.
- Add Brand Elements: Maintain brand consistency with logos, colors, fonts, and tone while going festive.
Bring the Magic of Christmas to Life with DocHipo’s Video Maker
You have all the Christmas video ideas for business along with the tips at your fingertips, so let’s create one. The best part is, you don’t have to start from scratch. You have plenty of video template options from DocHipo.
Creating a new video for Christmas takes a few minutes. All you need to do is sign up with DocHipo and follow these easy steps.
1. Choose Christmas Video Templates
After signing up, you will land on the All Templates page, and search for Christmas video templates. Next, you will have plenty of video template options. You can hover over the templates to preview them and choose the layout that aligns with your purpose, industry, or aesthetics.
2. Edit Your Christmas Video
Next, you will come across the DocHipo editor, where you can edit the videos using the design widget library with plenty of vectors, stock images, videos, audio, etc. So, let’s start with editing the video.
Replace the Video
You can either upload your video or choose a suitable one from the stock video library. Simply drag and drop the video onto the canvas to replace the existing video, or crop it to shape and adjust accordingly.
Customize the Text and Graphic Elements
Now, you can also customize the text and other graphic elements, their colors, alignments, and sizes.
Add Animations and Adjust Timelines
At the top of the canvas, you can find options to adjust the page timeline and duration. Click the Page Timeline option to see layered editing capabilities.
Here, you can add transitions and manipulate the speed for every design element on the canvas.
You can also change the entire document when you select the ‘Show Document Timeline’ option. With this, you have a consolidated view of all the scenes (pages) with their respective timings. You can increase or decrease the timelines of any page here.
Add Audio to the Video
Next, you can select the Christmas audio, adjust the volume, and add a fade. For best results, sync the transitions with the audio.
3. Download Your Christmas Video
Once you are impressed with the video, click the three dots in the upper-right corner, then click Download. Choose the MP4 format and download the file in seconds.
Explore how to create videos in DocHipo with this tutorial.
Wrapping Up
With holiday vibes all around, these Christmas video ideas for business will certainly revamp your online space too. While doing so, keep the crucial tips in mind and strategically post the videos alongside other content formats.
For the best results, post high-quality content and analyse your post performance. When you focus on other aspects of Christmas marketing, you can completely rely on DocHipo for content creation.
Whether you are a solopreneur or designing with a team, DocHipo brings a vast library of Christmas templates, including video layouts. Plus, creating professional video content is a cakewalk with the intuitive, beginner-friendly editor. Sign up with DocHipo and create scroll-stopping content today!
FAQs
What makes a good Christmas video?
A good Christmas video incorporates festive settings, personal traditions, nostalgia, high-quality visuals, and engaging music to connect with your audience instantly.
How to make a cool holiday video?
Here are some cool video ideas for Christmas:
- Christmas Sale and Offer Announcement Videos
- Festive Product Showcase Videos
- Christmas Brand Story or Message Video
- User-Generated Content (UGC) Christmas Videos
- Behind-the-Scenes Christmas Videos
- Christmas How-To or DIY Videos
- Christmas Giveaway and Contest Videos
- Special Christmas Recipe Videos
To create such videos with high-quality visuals and a festive vibe, you can try DocHipo video maker.
What to say in a holiday video?
When creating a holiday video, take a visual-first approach. You can open your video with ‘Season’s greetings’, ‘Happy Holidays’, ‘Sending you warm wishes’, etc. Further, you can add visuals of Christmas celebrations, personal traditions, childhood, and nostalgia.
