How to Promote Job Openings to Stand Out with Great Designs

Do you want to attract the best talent for your job opening? But here is a thing: around 73% of job seekers are passive candidates. So, the real question is how to promote job openings to really stand out.  After all, you need to advertise jobs with compelling job descriptions, a catchy design, and on the right platform.

In this blog, we have explored in detail how to promote job openings. You will find various platforms and channels, along with suitable templates, for quick design. Plus, we have covered how to write a job description and design a job post with clean, professional aesthetics.

How Effective Job Promotion Drives Better Hiring Results

We wish posting a job opening were just about listing it here and there, but that’s not the case. Let’s face the facts: 79% of job applicants use social media platforms as their go-to job search tool. That means, even when considering job postings, you need to decide on the platform and the format that best suits your post. 

To help you understand why it’s essential to promote job openings efficiently, here are some reasons:

Helps to Attract Top Talent from a Broad Audience

Promoting the job opening on platforms where you attract the most potential candidates can expand your pool of talent. In short, it increases your chances of getting visible to the most talented candidates. Also, it widens your search options for diversity and inclusivity.

Builds and Strengthens Employer Brand

Job posts and ads are one of the first points of contact for your candidates. While promoting the hiring opportunities, you should present strong branding to enhance professional appeal. In fact, strong branding can reduce the recruiter’s cost by 43%. 

On top of that, your brand plays an instrumental role in candidates’ decision-making. Here are some stats showing the impact of branding on attracting better candidates. 

Helps to Reach Both Active and Passive Candidates

Many potential candidates do not actively search for jobs. However, when you promote across multiple channels, you can also reach passive job seekers. That also gives your company a competitive edge.

Helps to Set Clear Expectations for the Job Role

When promoting a job opening, you need to list all essential information, including qualifications, skills, expected roles, benefits, etc. A strategically promoted position gives the candidates clear insight into whether they fit the role. The best part is that the transparency sets the right expectations, leading to more satisfied employees in the future.

Where to Post Job Openings

Before we explore how to promote job openings, you need to know where to promote them. In any scenario, you will encourage hiring opportunities through various channels. Take a quick look at these stats to see where most employers advertise job openings.

Now,  let’s explore each one of them to see how they all work.

Company-Owned Channels

Leveraging company-owned channels ensures your job openings reach candidates already connected to your brand. If you are wondering ‘where to post job openings for free’, you can use these channels:

• Career Page on Website: It is the primary source candidates check for information, so make sure to update the Careers pages.
• Company Blog or Newsletter: Sending updates, openings, and sharing stories about the team can reach the candidates who are already subscribers.
• Internal Communication: Emails or intranet posts about current employee referral programs can encourage employees to inform interested candidates.

Hiring Posts and Ads on Social Media Platforms

If you are not leveraging the power of social media, you are missing out on a lot of talent. Whether it’s about visibility or getting leads, your social media posts can reach the right people. However, every platform caters to a different type of audience, so you need to strategize your job postings.

• LinkedIn: It is a significant job market, with 49 million people searching for jobs weekly on the app. It can be your go-to app for professional hiring, offering advanced filters, group sharing, and direct outreach to candidates who fit your ideal profile. 

While doing so, ensure you have an eye-catching, professional layout that matches LinkedIn’s tone. For inspiration, here is a design from Business LinkedIn Post Templates

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• Facebook: Facebook can bring a lot of traffic to your posts if done right. You can leverage existing communities, groups, and paid ads to target specific demographics. If you are wondering how to post a job posting on Facebook with a stunning design, here is one that you can use.

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• Instagram: There are multiple ways to post on Instagram. You can post snappy Stories, extended reels, or picture posts showcasing company culture and the desired skills of candidates, along with a call to action. Grab attention with visuals that one cannot ignore. Here is an out-of-the-box design from Hiring Instagram Post Templates.

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• X /Twitter: It can help you to spread the word fast with quick updates and trending hashtags like #NowHiring.

• TikTok and YouTube Shorts: unconventional yet creative ways to promote job openings. You can create short, impactful “day-in-the-life” or behind-the-scenes videos to engage the audience and showcase hiring opportunities.

Job Portals & Aggregators

Job portals and aggregators provide you with significant exposure to a diverse talent pool. In fact, job portals account for around 63% of job applications. Check out these stats to learn more about job boards and some other channels.

Even though there is a disparity between the number of applicants and hires, you need to post on these boards to get highlighted. These are of different types, which is why you should know what each channel is about and where to post job listings for your company.

• General Job Boards: Popular job boards include Indeed, Glassdoor, Monster, and CareerBuilder.
• Niche/Industry-Specific Boards: They help narrow your search to specific people in your niche; for example, Dribbble for designers, Stack Overflow for developers.
• Remote Job Boards: Around 87% of job seekers prefer remote work, which is enough reason to post specifically on remote job boards if you have any such opportunity. You can post on platforms like WeWork Remotely, Remote.co, AngelList, etc.
  

Professional Networks & Communities

Leveraging professional networks and forums can help your job opening posts get noticed by groups with similar interests. These are a few groups on different platforms where you can post about jobs.

• LinkedIn Groups: You can choose industry-specific or role-based communities.
• Slack / Discord Communities: These are the professional or niche channels for networking.
• Meetups & Online Forums: Some of these can be found on Reddit, Quora, and specialized online forums.

Educational Institutions

Educational institutions harbor the best talent pool, who will be looking for jobs. Keeping that in mind, you can pick the best ones through different events, boot camps, campus drives, etc. Here is a quick list of things that you can do.

• Universities & Colleges: Organize placement cells and campus recruitment drives.
• Bootcamps/Training Institutes: Offer partnerships with coding, design, or business programs.
• Alumni Networks: Tap into experienced candidates from your industry.

Offline and Traditional Channels

Although the world has shifted to digital platforms for job opportunities, traditional and offline channels remain crucial for reaching specific audiences. Especially for local hiring or community-driven roles, these channels instantly grab attention.

• Flyers & Posters: You can place them in local community centers, cafes, coworking spaces, or on campuses.

You can advertise with an attention-grabbing hiring flyer design like this one.

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• Events & Job Fairs: Attend or host recruitment events, workshops, or expos.
• Networking Meetups: Promote job openings at professional or alumni gatherings.

Paid Advertising & Recruitment Campaigns

If you are wondering how to advertise for jobs, don’t worry, you have plenty of options. The best part is that you can create highly targeted campaigns based on location, skills, industry, and even interests. Here, explore a few of them. 

• Social Media Ads: Leverage major social media ad formats like LinkedIn Ads, Facebook Ads, Instagram Ads, etc.
• Google Job Ads: Promote openings to people actively searching for jobs.
• Retargeting Ads: Reach users who visited your careers page or previous posts.

Messaging and Direct Channels

Messaging platforms have become one of the most personal and immediate ways to share job openings. Tools like WhatsApp, Telegram, and Facebook Messenger enable direct communication with potential candidates through groups, broadcasts, and one-on-one chats. 

In addition to messaging, you can also post a WhatsApp Story for your existing contacts to promote a job opening. For that, you need a well-optimized design to give a professional appeal. 

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Similarly, you can use LinkedIn InMail and email outreach to allow recruiters to approach qualified professionals directly, creating a personalized experience that generic job postings often lack.

Employee Referral Programs

Before you go anywhere to advertise your job postings, remember to advertise for employees already working in your company. You can encourage them to share openings in their personal networks. Additionally, you can offer incentives such as bonuses, recognition, or perks to successful hires.

How to Create a Job Description

When you decide where to post for job openings, it’s also essential to know what to include in a job posting. Your job posting should clearly communicate the details to candidates so they apply with the right expectations. So, let’s explore how to create a job description from scratch.

1. Understand the Role and Research the Market

For this, you need to talk to your employees and the manager to understand the duties, skills, eligibility requirements, and tasks required for the role. Also, note the benefits and expected salary for the concerned post. Jot down all the information in one place.

2. Prepare the Structure of a Job Description 

Now we come to the central part: the job description structure. Keeping a structure handy helps you organize all the information, ensuring that you don’t miss any crucial information. Your job description can include a lot of information, but here are some of the most essential ones that you cannot miss while posting.

But you can add a lot more, depending on your post format and platform. Now, take a quick look at these points to create the outline for the job description:

• Job Title: Use titles that candidates are likely to look for, like ‘Marketing manager’
• Department/Team (optional): Mention the relevant department or team for clarity.
• Location: Mention the city and country
• Employment Type: Clarify whether it’s a full-time, part-time, contract / freelance, or internship opportunity.
• About the Company (optional): You may provide a brief description of the company.
• Role Summary / Overview: Hook to get candidates with a short paragraph describing the role’s purpose, how it fits within the company, and why it matters.
• Key Responsibilities: Include a bulleted list with points outlining what the person will do. Use action verbs like (Manage, Design, Develop, etc.) to describe each point.
• Required Qualifications: Highlight must-have skills, experience, and education
• Key Competencies / Soft Skills: Highlight personality traits or soft skills that matter for success
• Salary and Benefits (optional): If you mention them, clearly outline the benefits like health insurance, paid leave, flexible hours, remote work, etc. You can choose to disclose your salary, specify a salary range, or state “competitive salary”.
• Application Instructions / Call to Action: Provide clear instructions on how to apply. You can create a CTA with ‘Apply Now’ or provide an email address to use with the resume. 

3. Finalize and Refine the Text Content

Use clear, concise language when writing the job description. It’s best to avoid jargon and use simple, understandable phrases. Before you finalize your job description, check for all the grammatical errors and ensure the readability of the content.

How to Promote Job Openings

So far, you have learnt about all the ways to promote your job openings and what to include in your job postings. To help you understand the entire process of promoting job openings, take a look at this image.

Now, let’s explore how to advertise job openings with every step.

Step 1: Know Who You’re Looking For

Before posting the job, define your ideal candidate persona, including their skills, experience level, and what motivates them. Once you understand who your ideal candidate is, you can better target your job openings.

Step 2: Craft an Irresistible Job Description

In the previous section, you learnt to create a job description. Likewise, follow the structure and write a description that’s clear, engaging, and inclusive. Around 52% of candidates admit that the quality of the job description influences their decision to apply. 

That’s why, instead of making a checklist of essential points, craft the job description like a sales pitch to make the role exciting and to portray your company as a great place to work.

Step 3: Choose the Right Platforms to Share Your Openings

We have already discussed in detail what platforms you can leverage to post job openings. Start by identifying where your potential candidates typically hang out. To reach a broader audience, you can leverage multiple platforms and both online and offline communities. 

Additionally, select the platform based on the type of position you wish to fill. For instance, LinkedIn is great for professional roles, whereas platforms like Dirbbble primarily focus on creative fields. 

In short, the secret lies in a strategic mix of professional networks, job portals, social channels, and offline touchpoints to maximize visibility and attract top talent. 

Step 4: Design Eye-Catching Job Post Graphics

Once you have identified the platform to promote job openings, you need to create a visually appealing design to spread the word. First and foremost, jot down all the essential points and start aligning them with the visuals. Next, use bold typography, brand elements, and a clean layout.

You can also add relevant icons, images, or similar visual cues to make it instantly relatable. Plus, ensure your design is optimized for a smooth upload and clear visibility. 

To illustrate, here is a stunning design from Hiring Square Post Templates that will help you stand out on any social media platform.

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Step 5: Stay Responsive and Maintain Engagement

For convenience, add a clear call to action, such as “Apply Now,” “Join Our Team,” or “DM Us to Learn More,” to encourage a quick response. Once you post a job, stay active and responsive. Reply to comments, messages, and applications promptly. It shows professionalism and keeps candidates excited about the opportunity.

Here is an example of a job opening post design with a call to action for quick engagement. 

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How Design Boosts Job Opening Posts’ Visibility

Visuals are among the most underrated aspects we consider when posting a job opening. Think about it, while scrolling through your mobile screen, a great design catches your eye instantly. Even in the case of a job post, an attention-grabbing design increases your chances of getting noticed.

To understand better, here are two designs. The one on the right catches your eye and communicates the theme at once, whereas the left one fails to spark your interest. 

It’s not just about making the job post aesthetically appealing; your design also:

• Hooks the audience with the first impression: With visual elements like a well-chosen color palette, high-quality images, and custom illustrations, your post can capture the viewer’s attention right away.
• Captures attention in the saturated market: Visuals help you stand out from the sea of text-heavy content on digital platforms.
• Helps reinforce a strong brand identity: Use design elements such as brand colors, fonts, logos, and graphics to instantly bring your brand to mind for your audience.
• Gives a professional appeal and builds trust: A clean, professional design instills trust and maintains your brand’s authenticity. Hence, it encourages the candidates to apply for the post.
• Helps communicate the message at once: The design also communicates information effectively through structured typography hierarchy, helping maintain transparency and set the right expectations.
• Boost social media engagement: Design with a social-first approach, using concise text and engaging visuals to grab the attention of passive candidates, too.

How to Design Job Openings with DocHipo

Now that you know that a well-designed post is essential for promoting a job opening, let’s create one. But you don’t need to make it from scratch. With a design tool like DocHipo, you can skip the blank canvas and kick-start your design with visually appealing, professional hiring templates. 

First, sign up for DocHipo and create a job posting in 3 simple steps.

1. Choose Your Template

As soon as you land on the All Templates page, search for hiring templates. You will see all the hiring-related template options. Next, choose one of the categories to explore the designs.

Now, scroll through all the template designs and select one that aligns with the job role, niche, or industry.

2. Customize Your Job Opening Post Design

In the DocHipo editor, you can access the rich design widget library with hundreds of icons, stickers, illustrations, animations, stock images, etc.

Customize the Text

Now, let’s begin with customizing the text. You can choose from hundreds of fonts as well as experiment with different text effects.

You can also use DocHipo’s AI Writer to create text copy for your designs in a suitable tone with a text prompt. Once generated, apply it to the layout and customize accordingly.

Customize the Graphics

Further, you can use illustrations for different categories and customize their colors, sizes, orientations, and transparency.

Explore various SVG and animation assets in DocHipo.

Add Brand Elements

You can also add brand elements using the Brand Kit. Likewise, you can add a logo, apply the brand color palette, use the brand fonts, and add images. 

Learn more about using Brand Kit in DocHipo with this video.

3. Download Your Job Post Design

Once you are impressed with the design, click the three dots in the top-right corner of the editor and select Download. Now, choose a suitable file format and quality for your design and download it.

Wrapping Up

That’s all you need to know about how to promote job openings. We have discussed everything about promoting hiring opportunities, from the platforms to the posts, including writing job descriptions and designing job posts. 

Before you jump to create one, gain a clear understanding of the job role, expectations, and skills required for the post. Also, conduct market research to set salary expectations for your candidates.

Once you have all the information at your disposal, select the platform you would like to post on and switch to DocHipo to design. With several niche-specific and professional hiring templates, you just need a few minutes to upload your job opening post. Sign up and get your hands on a large talent pool with stunning designs!

FAQs

How do I announce a job opportunity?

To announce a job opportunity, you need to post on various platforms, such as:

• Company-Owned Channels
• Social Media Platforms
• Job Portals & Aggregators
• General Job Boards
• Professional Networks & Communities
• LinkedIn Groups
• Slack / Discord Communities
• Meetups & Online Forums
•  Educational Institutions
• Offline / Traditional Channels
• Paid Advertising & Recruitment Campaigns
• Messaging & Direct Channels

How do I write a vacancy post?

While writing about a job vacancy post, you need to mention the following:

• Job Title
• Department/Team (optional)
• Location
• Employment Type
• About the Company (optional)
• Role Summary / Overview
• Key Responsibilities
• Required Qualifications
• Key Competencies or Soft Skills
• Salary and Benefits (optional)
• Application Instructions / Call to Action

How to design a job posting?

To design a job posting, you need to follow these steps:

• Create a clear job description that includes the job title, qualifications, skills, benefits, and key responsibilities.
• Next, you can pick a suitable template from any design tool like DocHipo.
• Add visual elements like brand colors, readable fonts, and relevant icons or images. 
• Maintain white space for a clean and professional look.
• Include a Clear Call to Action