How To Market Lifestyle Brands with DocHipo

Last Updated Mar 27, 2024

Marketing lifestyle brands is different than a regular brand. Rather than focusing on features and pricing, these brands share experiences and establish an emotional connection. They are more “human-driven” and less “sales-driven.”

So, if you are marketing lifestyle brands, chances are you are constantly churning out awesome content that connects with your audience, engages them, and ensures brand loyalty.

What is Meant by a Lifestyle Brand
Why is Lifestyle Branding Important
How Do You Market a Lifestyle Brand

What is Meant by a Lifestyle Brand

A lifestyle brand is a company that inspires its target customers to aspire to evolve a particular aspect of their way of life using its products or services. Whether you’re motivating your customers to look and be more elegant and up their styling game, have a healthy and fit body, indulge in more luxurious experiences, embrace an adventurous life, etc. – all fall under lifestyle brands. These brands intend to form a solid emotional connection between their products and a specific lifestyle image. For example, people relate Marks and Spencer‘s lifestyle brand to a “Luxurious” or “Wealthy” identity.

Why is Lifestyle Branding Important

As a marketer, if you want to succeed in building a lifestyle brand, you must build a community around it. And it’s not just you sending out communication at regular intervals. It is all about engaging your audience, interacting with them, and making them share their own stories and experiences with the world.

Why is it important? According to a study, 84% of millennials report that user-generated content on company websites and social pages at least somewhat influences what they buy. In such a scenario, keeping your social media pages up-to-date and attractive is essential.

And marketing lifestyle brands on social media call for intriguing visuals. It is necessary to liven up your social media pages with documents that will speak to the audience, leading to a connection.

How Do You Market a Lifestyle Brand

Here are the secrets of marketing lifestyle brands like a pro!

While Marketing Lifestyle Brands Pay Attention to Colors

Whether you are designing a poster, social graphics, or any other marketing collateral, keeping in mind your brand’s color palette can serve a long-term purpose in building brand recognition. Sticking to a particular color palette can reinforce brand visibility and recognition by 80%.

While you can play around with colors, keeping seasonal hues coupled with your brand color can do wonders for your marketing initiatives.

Leverage Special Occasions

Special occasions and days are perfect opportunities to engage your target audience and create solid connections. And it does not take much, really! A simple social post on occasions like Mother’s Day, Father’s Day, 4th of July, or any other special day can keep your community engaged and show that you share the same values.

And with DocHipo in place, you don’t have to spend hours designing the posts too. You can use the pre-designed templates from DocHipo and customize them as required. Here’re some DocHipo Templates that you can use.

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Get This Template and More

Motivational Messaging

As a lifestyle brand, you represent certain ideals. Ideals that your audience looks up to! So, fostering that connection is THE most important key to success for your brand.

Creating beautiful messaging surrounding causes you believe in can go a long way in fostering community relations and loyalty. It can be simple motivational quotes timed perfectly or tips on their favorite hobby. You can check out Motivational Instagram Post Design for inspiration.

Similarly, before the holiday season starts, most of your audience will want to get into their best shape. Whether eating healthy or hitting the gym, this can be a perfect time to share tips with your audience and engage them.

These DocHipo templates can make the job way easier for you!

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Learn How to Design Gym a Poster to market your gym effectively.

If you own a food brand helping people lead a healthy lifestyle, you can create motivational content promoting your brand.

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Check out How to Create Banners for Your Food Blog.

Similarly, you can ramp up social media pages with Holiday Post Templates and motivate your target audience to take refreshing trips.

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Explore our complete range of exciting Travel Instagram Story Templates.

Share Educational Content and Subtly Promote Your Lifestyle Brand

Marketing your offers and discounts is a non-negotiable thing for generating sales. But creating educational and helpful content for your target customers shows your authenticity and establishes trust in your brand. Target and answer their queries by creating content in various formats, such as blog posts, YouTube videos, etc. You can explain who will benefit from your products, demonstrate how they can use them for the best results, share some tips and tricks related to your industry, collaborate with influencers, ask them for a product review, etc. For example, look at the beautiful Fashion Blog Banner Templates from DocHipo.

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Here’s how to create eye-catching graphics if you own a fashion brand.

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Get This Template and More

Learn How to Create Custom Beauty YouTube Thumbnails to increase your audience base.

Watch our quick video below to leverage DocHipo for your beauty brand.

Market Offers and Discounts

According to surveys, almost 93% of shoppers use discount codes or coupons throughout the year. This goes to show the popularity of discount marketing. So, if you are looking at crunching the sales numbers up a little, offering cool discounts and offers can be a great way. However, running an offer is not enough; you must create buzz around it.

Here’re some DocHipo Sale Poster Templates you can use for this purpose.

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Concluding Words

Lifestyle brands are eyed by consumers who seek to follow a certain desirable lifestyle. Thus it is important to combine visual treats along with stories and information to create the identity your brand deserves. And the job becomes easier when you have a wide range of templates for your marketing materials. Choose the one that you love, modify and use it!